Determining tourist attitude towards responsible tourism in Melaka as world heritage site: design and validation of responsible heritage tourism scale / Faizah Abd Rahim … [et al.]

The tourism industry holds huge potential for Melaka with its inception as World Heritage Site (WHS) by UNESCO on 8 July 2008. In the effort to promote heritage tourism, tourism authorities and businesses must be aware of the need to shift away from mass tourism towards a more responsible tourism. T...

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Bibliographic Details
Main Authors:	Abd Rahim, Faizah, Hassan, Faridah, Teo, Carol, Boon Chui, Mohd Khan, Noor Rita, Chuah, Soo Cheng
Format:	Research Reports
Language:	English
Published:	Research Management Institute (RMI) 2013
Subjects:	Travel and state. Tourism Malaysia
Online Access:	http://ir.uitm.edu.my/id/eprint/20891/ http://ir.uitm.edu.my/id/eprint/20891/1/LP_FAIZAH%20ABD%20RAHIM%20RMI%2013_5.pdf

id	uitm-20891
recordtype	eprints
spelling	uitm-208912018-07-27T04:28:13Z http://ir.uitm.edu.my/id/eprint/20891/ Determining tourist attitude towards responsible tourism in Melaka as world heritage site: design and validation of responsible heritage tourism scale / Faizah Abd Rahim … [et al.] Abd Rahim, Faizah Hassan, Faridah Teo, Carol, Boon Chui Mohd Khan, Noor Rita Chuah, Soo Cheng Travel and state. Tourism Malaysia The tourism industry holds huge potential for Melaka with its inception as World Heritage Site (WHS) by UNESCO on 8 July 2008. In the effort to promote heritage tourism, tourism authorities and businesses must be aware of the need to shift away from mass tourism towards a more responsible tourism. There must be a balance in sustainability and whether tourist development and consequences by tourist actors lead to responsible behavior. There is paucity of studies on tourist attitudes towards ‘green’ issues at tourist places. There is a need to explore tourists’ attitudes towards responsible tourism and this is crucial to Melaka as a WHS. The study proposes the development and validation of Responsible Heritage Tourism Scale (RHTS) to understand the concept of responsible tourism, awareness, acceptance and tourist behavior in choosing Melaka as heritage tourist destination. This listing of Melaka as WHS comes with commitment and responsibility, not just promoting heritage tourism but preserving cultural heritage as responsible tourism. The tradeoff between heritage and sustainability remains an issue. This study aims to analyze how authorities manage historic properties, cultures and the consequences of tourism actions, whether their concerns results in responsible behavior as well as challenges facing authorities & industries towards maintaining the listing status and preserving cultural heritage in the long run. Methodology will utilize triangulation approach. It will involve site visits and observation of heritage sites at Melaka. Elicitation procedure of items, item generation and scale judgment will follow to generate RHTS. 2 quantitative studies using surveys are used to validate RHTS. The study is of significance to Melaka government in formulating strategies towards tourism development and sustainable tourism in preserving cultural heritage sites and balancing tourism revenue with sustainability. RHTS can be applied to determine tourist attitudes in other WHS. Research Management Institute (RMI) 2013 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20891/1/LP_FAIZAH%20ABD%20RAHIM%20RMI%2013_5.pdf Abd Rahim, Faizah and Hassan, Faridah and Teo, Carol, Boon Chui and Mohd Khan, Noor Rita and Chuah, Soo Cheng (2013) Determining tourist attitude towards responsible tourism in Melaka as world heritage site: design and validation of responsible heritage tourism scale / Faizah Abd Rahim … [et al.]. [Research Reports]
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel and state. Tourism Malaysia
spellingShingle	Travel and state. Tourism Malaysia Abd Rahim, Faizah Hassan, Faridah Teo, Carol, Boon Chui Mohd Khan, Noor Rita Chuah, Soo Cheng Determining tourist attitude towards responsible tourism in Melaka as world heritage site: design and validation of responsible heritage tourism scale / Faizah Abd Rahim … [et al.]
description	The tourism industry holds huge potential for Melaka with its inception as World Heritage Site (WHS) by UNESCO on 8 July 2008. In the effort to promote heritage tourism, tourism authorities and businesses must be aware of the need to shift away from mass tourism towards a more responsible tourism. There must be a balance in sustainability and whether tourist development and consequences by tourist actors lead to responsible behavior. There is paucity of studies on tourist attitudes towards ‘green’ issues at tourist places. There is a need to explore tourists’ attitudes towards responsible tourism and this is crucial to Melaka as a WHS. The study proposes the development and validation of Responsible Heritage Tourism Scale (RHTS) to understand the concept of responsible tourism, awareness, acceptance and tourist behavior in choosing Melaka as heritage tourist destination. This listing of Melaka as WHS comes with commitment and responsibility, not just promoting heritage tourism but preserving cultural heritage as responsible tourism. The tradeoff between heritage and sustainability remains an issue. This study aims to analyze how authorities manage historic properties, cultures and the consequences of tourism actions, whether their concerns results in responsible behavior as well as challenges facing authorities & industries towards maintaining the listing status and preserving cultural heritage in the long run. Methodology will utilize triangulation approach. It will involve site visits and observation of heritage sites at Melaka. Elicitation procedure of items, item generation and scale judgment will follow to generate RHTS. 2 quantitative studies using surveys are used to validate RHTS. The study is of significance to Melaka government in formulating strategies towards tourism development and sustainable tourism in preserving cultural heritage sites and balancing tourism revenue with sustainability. RHTS can be applied to determine tourist attitudes in other WHS.
format	Research Reports
author	Abd Rahim, Faizah Hassan, Faridah Teo, Carol, Boon Chui Mohd Khan, Noor Rita Chuah, Soo Cheng
author_facet	Abd Rahim, Faizah Hassan, Faridah Teo, Carol, Boon Chui Mohd Khan, Noor Rita Chuah, Soo Cheng
author_sort	Abd Rahim, Faizah
title	Determining tourist attitude towards responsible tourism in Melaka as world heritage site: design and validation of responsible heritage tourism scale / Faizah Abd Rahim … [et al.]
title_short	Determining tourist attitude towards responsible tourism in Melaka as world heritage site: design and validation of responsible heritage tourism scale / Faizah Abd Rahim … [et al.]
title_full	Determining tourist attitude towards responsible tourism in Melaka as world heritage site: design and validation of responsible heritage tourism scale / Faizah Abd Rahim … [et al.]
title_fullStr	Determining tourist attitude towards responsible tourism in Melaka as world heritage site: design and validation of responsible heritage tourism scale / Faizah Abd Rahim … [et al.]
title_full_unstemmed	Determining tourist attitude towards responsible tourism in Melaka as world heritage site: design and validation of responsible heritage tourism scale / Faizah Abd Rahim … [et al.]
title_sort	determining tourist attitude towards responsible tourism in melaka as world heritage site: design and validation of responsible heritage tourism scale / faizah abd rahim … [et al.]
publisher	Research Management Institute (RMI)
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/20891/ http://ir.uitm.edu.my/id/eprint/20891/1/LP_FAIZAH%20ABD%20RAHIM%20RMI%2013_5.pdf
first_indexed	2023-09-18T23:05:25Z
last_indexed	2023-09-18T23:05:25Z
_version_	1777418450330714112

Determining tourist attitude towards responsible tourism in Melaka as world heritage site: design and validation of responsible heritage tourism scale / Faizah Abd Rahim … [et al.]

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