The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah

High brand equity is very important to companies in order to compete in the global market today. This paper examines the relationship between brand equity and customer purchase intention in relation to Agromas products. Brand equity elements consists of brand awareness, brand loyalty, perceived qual...

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Bibliographic Details
Main Author:	Abdullah, Mohamad Azali
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Marketing Product management Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/20878/ http://ir.uitm.edu.my/id/eprint/20878/1/PPb_MOHAMAD%20AZALI%20ABDULLAH%20M%20BM%2018_5.pdf

id	uitm-20878
recordtype	eprints
spelling	uitm-208782018-08-14T03:14:55Z http://ir.uitm.edu.my/id/eprint/20878/ The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah Abdullah, Mohamad Azali Marketing Product management Market surveys. Including brand choice. Brand loyalty High brand equity is very important to companies in order to compete in the global market today. This paper examines the relationship between brand equity and customer purchase intention in relation to Agromas products. Brand equity elements consists of brand awareness, brand loyalty, perceived quality and brand association. The questionnaire was distributed to 100 consumers of Agromas in Kuala Pilah. Convenience sampling was used in this research and data were analyzed using SPSS version 22. The results of the study indicates that there are significant positive relationship between brand equity and purchase intention of Agromas products. The results also shows that brand loyalty has the strongest impact on purchase intention. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20878/1/PPb_MOHAMAD%20AZALI%20ABDULLAH%20M%20BM%2018_5.pdf Abdullah, Mohamad Azali (2018) The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Product management Market surveys. Including brand choice. Brand loyalty
spellingShingle	Marketing Product management Market surveys. Including brand choice. Brand loyalty Abdullah, Mohamad Azali The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah
description	High brand equity is very important to companies in order to compete in the global market today. This paper examines the relationship between brand equity and customer purchase intention in relation to Agromas products. Brand equity elements consists of brand awareness, brand loyalty, perceived quality and brand association. The questionnaire was distributed to 100 consumers of Agromas in Kuala Pilah. Convenience sampling was used in this research and data were analyzed using SPSS version 22. The results of the study indicates that there are significant positive relationship between brand equity and purchase intention of Agromas products. The results also shows that brand loyalty has the strongest impact on purchase intention.
format	Student Project
author	Abdullah, Mohamad Azali
author_facet	Abdullah, Mohamad Azali
author_sort	Abdullah, Mohamad Azali
title	The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah
title_short	The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah
title_full	The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah
title_fullStr	The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah
title_full_unstemmed	The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah
title_sort	influence of brand equity towards purchase intention of agromas product / mohamad azali abdullah
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/20878/ http://ir.uitm.edu.my/id/eprint/20878/1/PPb_MOHAMAD%20AZALI%20ABDULLAH%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:05:23Z
last_indexed	2023-09-18T23:05:23Z
_version_	1777418448561766400

The influence of brand equity towards purchase intention of Agromas product / Mohamad Azali Abdullah

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