Factors that creates customer awareness on the promotion strategies made by Melaka Stadium Corporation / Jihan Ayuni Abdul Rahim

Malacca Stadium Corporation was established with the main objectives of marketing the Sport Event and offers other services for local and international. Its main function is to provide goods and quality services to enhance their customers' satisfaction with their company's motto which is &...

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Bibliographic Details
Main Author:	Abdul Rahim, Jihan Ayuni
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Awareness Melaka Sports facilities Customer services. Customer relations Promotions
Online Access:	http://ir.uitm.edu.my/id/eprint/20864/ http://ir.uitm.edu.my/id/eprint/20864/1/PPb_JIHAN%20AYUNI%20ABDUL%20RAHIM%20M%20BM%2008_5.pdf

id	uitm-20864
recordtype	eprints
spelling	uitm-208642018-08-14T02:40:47Z http://ir.uitm.edu.my/id/eprint/20864/ Factors that creates customer awareness on the promotion strategies made by Melaka Stadium Corporation / Jihan Ayuni Abdul Rahim Abdul Rahim, Jihan Ayuni Awareness Melaka Sports facilities Customer services. Customer relations Promotions Malacca Stadium Corporation was established with the main objectives of marketing the Sport Event and offers other services for local and international. Its main function is to provide goods and quality services to enhance their customers' satisfaction with their company's motto which is "Your Satisfaction is Our Priority". The main objective of this research is to study on "Factors that creates customer awareness on the Promotions Strategies Made By Melaka Stadium Corporation". Further, it is to know whether customers' are aware or not with the promotions activities made by Malacca Stadium Corporation. For the purpose of this research, the descriptive and causal research was used, 60 questionnaires were distributed to people that live in Melaka. The questionnaires were managed to be collected using Nonprobability Sampling Technique. This research found that respondents are aware with the promotion strategies made by Melaka Stadium Corporation. Most of the respondents are aware on the event organized by Melaka. Compare to event, public relations gains a few people awareness. Therefore, Melaka Stadium Corporation must train their staff to public relations will gain more customer awareness. By having more people aware on the promotions activities made by Melaka Stadium Corporation, the company's can compete with others company and also increase the public awareness towards services they provides. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20864/1/PPb_JIHAN%20AYUNI%20ABDUL%20RAHIM%20M%20BM%2008_5.pdf Abdul Rahim, Jihan Ayuni (2008) Factors that creates customer awareness on the promotion strategies made by Melaka Stadium Corporation / Jihan Ayuni Abdul Rahim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Awareness Melaka Sports facilities Customer services. Customer relations Promotions
spellingShingle	Awareness Melaka Sports facilities Customer services. Customer relations Promotions Abdul Rahim, Jihan Ayuni Factors that creates customer awareness on the promotion strategies made by Melaka Stadium Corporation / Jihan Ayuni Abdul Rahim
description	Malacca Stadium Corporation was established with the main objectives of marketing the Sport Event and offers other services for local and international. Its main function is to provide goods and quality services to enhance their customers' satisfaction with their company's motto which is "Your Satisfaction is Our Priority". The main objective of this research is to study on "Factors that creates customer awareness on the Promotions Strategies Made By Melaka Stadium Corporation". Further, it is to know whether customers' are aware or not with the promotions activities made by Malacca Stadium Corporation. For the purpose of this research, the descriptive and causal research was used, 60 questionnaires were distributed to people that live in Melaka. The questionnaires were managed to be collected using Nonprobability Sampling Technique. This research found that respondents are aware with the promotion strategies made by Melaka Stadium Corporation. Most of the respondents are aware on the event organized by Melaka. Compare to event, public relations gains a few people awareness. Therefore, Melaka Stadium Corporation must train their staff to public relations will gain more customer awareness. By having more people aware on the promotions activities made by Melaka Stadium Corporation, the company's can compete with others company and also increase the public awareness towards services they provides.
format	Student Project
author	Abdul Rahim, Jihan Ayuni
author_facet	Abdul Rahim, Jihan Ayuni
author_sort	Abdul Rahim, Jihan Ayuni
title	Factors that creates customer awareness on the promotion strategies made by Melaka Stadium Corporation / Jihan Ayuni Abdul Rahim
title_short	Factors that creates customer awareness on the promotion strategies made by Melaka Stadium Corporation / Jihan Ayuni Abdul Rahim
title_full	Factors that creates customer awareness on the promotion strategies made by Melaka Stadium Corporation / Jihan Ayuni Abdul Rahim
title_fullStr	Factors that creates customer awareness on the promotion strategies made by Melaka Stadium Corporation / Jihan Ayuni Abdul Rahim
title_full_unstemmed	Factors that creates customer awareness on the promotion strategies made by Melaka Stadium Corporation / Jihan Ayuni Abdul Rahim
title_sort	factors that creates customer awareness on the promotion strategies made by melaka stadium corporation / jihan ayuni abdul rahim
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/20864/ http://ir.uitm.edu.my/id/eprint/20864/1/PPb_JIHAN%20AYUNI%20ABDUL%20RAHIM%20M%20BM%2008_5.pdf
first_indexed	2023-09-18T23:05:21Z
last_indexed	2023-09-18T23:05:21Z
_version_	1777418446445740032

Factors that creates customer awareness on the promotion strategies made by Melaka Stadium Corporation / Jihan Ayuni Abdul Rahim

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