Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam
The purpose of this study is to identify the factors influence intention to purchase halal food products among non-Muslim in Melaka Tengah. The research is based on 150 respondents and used convenience sampling as a technique. The results show that attitude, subjective norm and perceived behavioral...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/20861/ http://ir.uitm.edu.my/id/eprint/20861/1/PPb_HUSNA%20IZZATI%20NAEZAM%20M%20BM%2018_5.pdf |
| Summary: | The purpose of this study is to identify the factors influence intention to purchase halal food products among non-Muslim in Melaka Tengah. The research is based on 150 respondents and used convenience sampling as a technique. The results show that attitude, subjective norm and perceived behavioral control have influence on intention to purchase Halal food products among non-Muslim in Melaka Tengah. In addition, attitude and subjective also give impact on intention to purchase Halal food products among non-Muslim in Melaka Tengah. The most influential factor is perceived behavioral control on intention to purchase halal food products. |
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