Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim
Consumers make many buying decisions every day. Some of the products are of quality and some are not. This leads to consumers seeking guidelines in making their purchases. This is important to prevent consumers from being cheated by irresponsible traders. Malaysian regulatory body has set electrical...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2006
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| Online Access: | http://ir.uitm.edu.my/id/eprint/20829/ http://ir.uitm.edu.my/id/eprint/20829/1/PPb_HARSA%20ARDILA%20MAT%20SAKIM%20M%20BM%2006_5.pdf |