Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim

Consumers make many buying decisions every day. Some of the products are of quality and some are not. This leads to consumers seeking guidelines in making their purchases. This is important to prevent consumers from being cheated by irresponsible traders. Malaysian regulatory body has set electrical...

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Main Author:	Mat Sakim, Harsa Ardila
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Product safety. Safety of consumer products
Online Access:	http://ir.uitm.edu.my/id/eprint/20829/ http://ir.uitm.edu.my/id/eprint/20829/1/PPb_HARSA%20ARDILA%20MAT%20SAKIM%20M%20BM%2006_5.pdf

id	uitm-20829
recordtype	eprints
spelling	uitm-208292018-07-31T03:32:14Z http://ir.uitm.edu.my/id/eprint/20829/ Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim Mat Sakim, Harsa Ardila Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Product safety. Safety of consumer products Consumers make many buying decisions every day. Some of the products are of quality and some are not. This leads to consumers seeking guidelines in making their purchases. This is important to prevent consumers from being cheated by irresponsible traders. Malaysian regulatory body has set electrical appliances as some of the mandatory products that need to be tested and certified by Sirim. This means that they need to get the Sirim Certification Mark. However, not all electrical appliances in the present market have been tested. With increase in trade and a corresponding increase in demand for quality and safety by government authorities, purchasers and consumer, there is a need for a means of providing assurance that a product complies with specified standards or specifications. The Product Certification Scheme aims to provide this confidence through an independent assurance of quality and safety. Consumer's purchases are influenced strongly by cultural, social, personal and psychological characteristics. Somehow, does consumers decision on buying electrical appliances with the SCM influenced by these factors. This research focuses in studying the factors influencing consumer's purchase for electrical appliances with Sirim Certification Mark of consumers in Shah Alam. Therefore this research is designed to identify the relationship between cultural factors, social factors, personal factors, psychological factors and consumer's purchase which involve of electrical appliances with SCM. The study sample comprised of 66 consumers. A profile analysis of respondent, frequencies of all factors and correlation between consumer's purchase and cultural, social, personal and psychological factor were conducted. Findings revealed that the cultural, personal and psychological factor have strong relationship with consumer's purchase for electrical appliances with SCM. In addition, there are moderate relationship between consumer's purchase and social factor. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20829/1/PPb_HARSA%20ARDILA%20MAT%20SAKIM%20M%20BM%2006_5.pdf Mat Sakim, Harsa Ardila (2006) Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Product safety. Safety of consumer products
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Product safety. Safety of consumer products Mat Sakim, Harsa Ardila Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim
description	Consumers make many buying decisions every day. Some of the products are of quality and some are not. This leads to consumers seeking guidelines in making their purchases. This is important to prevent consumers from being cheated by irresponsible traders. Malaysian regulatory body has set electrical appliances as some of the mandatory products that need to be tested and certified by Sirim. This means that they need to get the Sirim Certification Mark. However, not all electrical appliances in the present market have been tested. With increase in trade and a corresponding increase in demand for quality and safety by government authorities, purchasers and consumer, there is a need for a means of providing assurance that a product complies with specified standards or specifications. The Product Certification Scheme aims to provide this confidence through an independent assurance of quality and safety. Consumer's purchases are influenced strongly by cultural, social, personal and psychological characteristics. Somehow, does consumers decision on buying electrical appliances with the SCM influenced by these factors. This research focuses in studying the factors influencing consumer's purchase for electrical appliances with Sirim Certification Mark of consumers in Shah Alam. Therefore this research is designed to identify the relationship between cultural factors, social factors, personal factors, psychological factors and consumer's purchase which involve of electrical appliances with SCM. The study sample comprised of 66 consumers. A profile analysis of respondent, frequencies of all factors and correlation between consumer's purchase and cultural, social, personal and psychological factor were conducted. Findings revealed that the cultural, personal and psychological factor have strong relationship with consumer's purchase for electrical appliances with SCM. In addition, there are moderate relationship between consumer's purchase and social factor.
format	Student Project
author	Mat Sakim, Harsa Ardila
author_facet	Mat Sakim, Harsa Ardila
author_sort	Mat Sakim, Harsa Ardila
title	Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim
title_short	Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim
title_full	Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim
title_fullStr	Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim
title_full_unstemmed	Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim
title_sort	factors influencing consumer's purchase for electrical appliances with sirim certification mark / harsa ardila mat sakim
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/20829/ http://ir.uitm.edu.my/id/eprint/20829/1/PPb_HARSA%20ARDILA%20MAT%20SAKIM%20M%20BM%2006_5.pdf
first_indexed	2023-09-18T23:05:17Z
last_indexed	2023-09-18T23:05:17Z
_version_	1777418441957834752

Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim

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