Factors influencing the adoption of halal cosmetics among young generation in Melaka / Fatin Aqilah Salim
Topic for this study is factors influencing the adoption of Halal cosmetics among young generation in Melaka. The research is based on sample of 100 respondents and the objective is to determine how product characteristics, social influence, and consumer innovativeness influencing the adoption of Ha...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/20783/ http://ir.uitm.edu.my/id/eprint/20783/1/PPb_FATIN%20AQILAH%20SALIM%20M%20BM%2018_5.pdf |