Factors influencing customer Loyalty on Perusahaan Otomobil Kedua Sdn Bhd (Perodua) products / Ahmad Hafiz Azizan
In recent years, Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) had achieved great success in the local automobile industry by receiving many awards and acknowledgements in local and international automotive industry. For the first time, monthly sales of Perodua passenger cars overtook sales of Proton...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2007
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| Online Access: | http://ir.uitm.edu.my/id/eprint/20714/ http://ir.uitm.edu.my/id/eprint/20714/2/PPb_AHMAD%20HAFIZ%20AZIZAN%20M%20BM%2007_5.pdf |
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uitm-20714 |
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eprints |
| spelling |
uitm-207142018-07-20T01:34:13Z http://ir.uitm.edu.my/id/eprint/20714/ Factors influencing customer Loyalty on Perusahaan Otomobil Kedua Sdn Bhd (Perodua) products / Ahmad Hafiz Azizan Azizan, Ahmad Hafiz Automobile industry and trade Automotive transportation Malaysia Branding (Marketing) In recent years, Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) had achieved great success in the local automobile industry by receiving many awards and acknowledgements in local and international automotive industry. For the first time, monthly sales of Perodua passenger cars overtook sales of Proton cars. Perodua gained the biggest market share with 27.4% followed closely by Proton at 26.6%. Toyota remained the most popular non-national brand, with 17.4% market share. (AmResearch Sdn Bhd; The Star BizWeek, 1st April 2006). By introducing their latest model that was Myvi, Perodua once again booming their sales by becoming the most demanded car of the year. Thus, it is important for the company to consider and give a full attention to maintain the services even though the car had being delivered to the customers. According to both marketing theory and practical experience, firms should improve their performance by satisfying customers, so as to obtain and sustain advantage in the intensely competitive business environment. This is because the main output of customer satisfaction is customer loyalty, and firms with a bigger share of loyal customers profit from increasing repurchase rates, greater cross-buying potential, higher price-willingness, positive recommendation behaviour and lower switching tendency Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20714/2/PPb_AHMAD%20HAFIZ%20AZIZAN%20M%20BM%2007_5.pdf Azizan, Ahmad Hafiz (2007) Factors influencing customer Loyalty on Perusahaan Otomobil Kedua Sdn Bhd (Perodua) products / Ahmad Hafiz Azizan. [Student Project] (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Automobile industry and trade Automotive transportation Malaysia Branding (Marketing) |
| spellingShingle |
Automobile industry and trade Automotive transportation Malaysia Branding (Marketing) Azizan, Ahmad Hafiz Factors influencing customer Loyalty on Perusahaan Otomobil Kedua Sdn Bhd (Perodua) products / Ahmad Hafiz Azizan |
| description |
In recent years, Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) had achieved great success in the local automobile industry by receiving many awards and acknowledgements in local and international automotive industry. For the first time, monthly sales of Perodua passenger cars overtook sales of Proton cars. Perodua gained the biggest market share with 27.4% followed closely by Proton at 26.6%. Toyota remained the most popular non-national brand, with 17.4% market share. (AmResearch Sdn Bhd; The Star BizWeek, 1st April 2006).
By introducing their latest model that was Myvi, Perodua once again booming their sales by becoming the most demanded car of the year. Thus, it is important for the company to consider and give a full attention to maintain the services even though the car had being delivered to the customers. According to both marketing theory and practical experience, firms should improve their performance by satisfying customers, so as to obtain and sustain advantage in the intensely competitive business environment. This is because the main output of customer satisfaction is customer loyalty, and firms with a bigger share of loyal customers profit from increasing repurchase rates, greater cross-buying potential, higher price-willingness, positive recommendation behaviour and lower switching tendency |
| format |
Student Project |
| author |
Azizan, Ahmad Hafiz |
| author_facet |
Azizan, Ahmad Hafiz |
| author_sort |
Azizan, Ahmad Hafiz |
| title |
Factors influencing customer Loyalty on Perusahaan Otomobil Kedua Sdn Bhd (Perodua) products / Ahmad Hafiz Azizan |
| title_short |
Factors influencing customer Loyalty on Perusahaan Otomobil Kedua Sdn Bhd (Perodua) products / Ahmad Hafiz Azizan |
| title_full |
Factors influencing customer Loyalty on Perusahaan Otomobil Kedua Sdn Bhd (Perodua) products / Ahmad Hafiz Azizan |
| title_fullStr |
Factors influencing customer Loyalty on Perusahaan Otomobil Kedua Sdn Bhd (Perodua) products / Ahmad Hafiz Azizan |
| title_full_unstemmed |
Factors influencing customer Loyalty on Perusahaan Otomobil Kedua Sdn Bhd (Perodua) products / Ahmad Hafiz Azizan |
| title_sort |
factors influencing customer loyalty on perusahaan otomobil kedua sdn bhd (perodua) products / ahmad hafiz azizan |
| publisher |
Faculty of Business and Management |
| publishDate |
2007 |
| url |
http://ir.uitm.edu.my/id/eprint/20714/ http://ir.uitm.edu.my/id/eprint/20714/2/PPb_AHMAD%20HAFIZ%20AZIZAN%20M%20BM%2007_5.pdf |
| first_indexed |
2023-09-18T23:05:06Z |
| last_indexed |
2023-09-18T23:05:06Z |
| _version_ |
1777418430293475328 |