Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah

Strategic marketing is one of the factors that can contribute to the successful of an organization in selling their product or service. This research is carried out to find out the most appropriate marketing strategy for computer services in Melaka areas. The objectives to the studies are (1) To exa...

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Bibliographic Details
Main Author:	Kuangit/Abdullah, Afzan
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2002
Subjects:	Branding (Marketing) Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/20694/ http://ir.uitm.edu.my/id/eprint/20694/1/PPb_AFZAN%20KUANGIT%40ABDULLAH%20M%20BM%2002_5.pdf

id	uitm-20694
recordtype	eprints
spelling	uitm-206942018-07-20T01:54:28Z http://ir.uitm.edu.my/id/eprint/20694/ Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah Kuangit/Abdullah, Afzan Branding (Marketing) Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Strategic marketing is one of the factors that can contribute to the successful of an organization in selling their product or service. This research is carried out to find out the most appropriate marketing strategy for computer services in Melaka areas. The objectives to the studies are (1) To examine the strategic marketing that can be used to build customer loyalty. (2) To identify either the brand can influence customer's choice and (3) to determine customer expectation in term of computer's brand. This project paper consists of 6 Chapter which bring its own exploration to the topic being explored. Chapter one is comprehensive discussion about the respondent's background. Chapter 2 is the Literature Review where the topic and matters concerned Is explain related to the subject studied. Chapter three is the Theoretical Concept Framework where the theory and concept that being used for this research is discussed. Chapter four is the research methodology and design. It is the explanation being used in this research to gather the related information, which relates to the study, the sampling technique and the method used to analyze the data. The finding that discussed in chapter five regard to the problem statement and objective of the study, while chapter 6 contain the conclusion and recommendation given by the researcher. Data coded and analyzed using Statistical Package for Social Science. Appendices and Bibliography attached are the relevant references and the list of books used for references in the study. Faculty of Business and Management 2002 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20694/1/PPb_AFZAN%20KUANGIT%40ABDULLAH%20M%20BM%2002_5.pdf Kuangit/Abdullah, Afzan (2002) Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Branding (Marketing) Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
spellingShingle	Branding (Marketing) Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Kuangit/Abdullah, Afzan Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah
description	Strategic marketing is one of the factors that can contribute to the successful of an organization in selling their product or service. This research is carried out to find out the most appropriate marketing strategy for computer services in Melaka areas. The objectives to the studies are (1) To examine the strategic marketing that can be used to build customer loyalty. (2) To identify either the brand can influence customer's choice and (3) to determine customer expectation in term of computer's brand. This project paper consists of 6 Chapter which bring its own exploration to the topic being explored. Chapter one is comprehensive discussion about the respondent's background. Chapter 2 is the Literature Review where the topic and matters concerned Is explain related to the subject studied. Chapter three is the Theoretical Concept Framework where the theory and concept that being used for this research is discussed. Chapter four is the research methodology and design. It is the explanation being used in this research to gather the related information, which relates to the study, the sampling technique and the method used to analyze the data. The finding that discussed in chapter five regard to the problem statement and objective of the study, while chapter 6 contain the conclusion and recommendation given by the researcher. Data coded and analyzed using Statistical Package for Social Science. Appendices and Bibliography attached are the relevant references and the list of books used for references in the study.
format	Student Project
author	Kuangit/Abdullah, Afzan
author_facet	Kuangit/Abdullah, Afzan
author_sort	Kuangit/Abdullah, Afzan
title	Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah
title_short	Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah
title_full	Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah
title_fullStr	Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah
title_full_unstemmed	Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah
title_sort	marketing strategy for computer services in melaka area / afzan kuangit@abdullah
publisher	Faculty of Business and Management
publishDate	2002
url	http://ir.uitm.edu.my/id/eprint/20694/ http://ir.uitm.edu.my/id/eprint/20694/1/PPb_AFZAN%20KUANGIT%40ABDULLAH%20M%20BM%2002_5.pdf
first_indexed	2023-09-18T23:05:03Z
last_indexed	2023-09-18T23:05:03Z
_version_	1777418427338588160

Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah

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