The contribution role of personality-based typeface in reflecting a country’s identity / Mastura Mohd Jarit

The basic premise for this research was to investigate visual elements of the Malay Traditional Culture that infused in typography. The aim of this research was to ascertain the impact that an audience received and to get indepth knowledge for possible creative directions on the design of a typeface...

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Main Author:	Mohd Jarit, Mastura
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2018
Subjects:	Applied photography Photomechanical processes
Online Access:	http://ir.uitm.edu.my/id/eprint/20572/ http://ir.uitm.edu.my/id/eprint/20572/1/ABS_MASTURA%20MOHD%20JARIT%20TDRA%20VOL%2013%20IGS%2018.pdf

id	uitm-20572
recordtype	eprints
spelling	uitm-205722018-07-05T09:42:13Z http://ir.uitm.edu.my/id/eprint/20572/ The contribution role of personality-based typeface in reflecting a country’s identity / Mastura Mohd Jarit Mohd Jarit, Mastura Applied photography Photomechanical processes The basic premise for this research was to investigate visual elements of the Malay Traditional Culture that infused in typography. The aim of this research was to ascertain the impact that an audience received and to get indepth knowledge for possible creative directions on the design of a typeface. Understanding the culture and traditions were the key elements in experimenting the idea of developing one’s typeface design. Once the appreciation of particular culture and traditions were realised, possible creative directions on the design and creation of typeface which derived from the visual elements of the Malays cuture. In order to design a quality and good typefaces, one need to focus on the concept, history, personality and traits of typefaces which then will characterized the identity and personality of the typeface. Many basic religious concept were introduced during the adoption of Islam in The Malay Peninsular. The Arabic scripts become so internalized within the Malay language. It was found that from the data analysis that Jawi characteristics were the base of concept and fundamental elements in the Malay culture. It has been a main contributing role of personality and it reflects the Malay identity. Institute of Graduate Studies, UiTM 2018 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/20572/1/ABS_MASTURA%20MOHD%20JARIT%20TDRA%20VOL%2013%20IGS%2018.pdf Mohd Jarit, Mastura (2018) The contribution role of personality-based typeface in reflecting a country’s identity / Mastura Mohd Jarit. In: The Doctoral Research Abstracts. IGS Biannual Publication, 18 (18). Institute of Graduate Studies, UiTM, Shah Alam.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Applied photography Photomechanical processes
spellingShingle	Applied photography Photomechanical processes Mohd Jarit, Mastura The contribution role of personality-based typeface in reflecting a country’s identity / Mastura Mohd Jarit
description	The basic premise for this research was to investigate visual elements of the Malay Traditional Culture that infused in typography. The aim of this research was to ascertain the impact that an audience received and to get indepth knowledge for possible creative directions on the design of a typeface. Understanding the culture and traditions were the key elements in experimenting the idea of developing one’s typeface design. Once the appreciation of particular culture and traditions were realised, possible creative directions on the design and creation of typeface which derived from the visual elements of the Malays cuture. In order to design a quality and good typefaces, one need to focus on the concept, history, personality and traits of typefaces which then will characterized the identity and personality of the typeface. Many basic religious concept were introduced during the adoption of Islam in The Malay Peninsular. The Arabic scripts become so internalized within the Malay language. It was found that from the data analysis that Jawi characteristics were the base of concept and fundamental elements in the Malay culture. It has been a main contributing role of personality and it reflects the Malay identity.
format	Book Section
author	Mohd Jarit, Mastura
author_facet	Mohd Jarit, Mastura
author_sort	Mohd Jarit, Mastura
title	The contribution role of personality-based typeface in reflecting a country’s identity / Mastura Mohd Jarit
title_short	The contribution role of personality-based typeface in reflecting a country’s identity / Mastura Mohd Jarit
title_full	The contribution role of personality-based typeface in reflecting a country’s identity / Mastura Mohd Jarit
title_fullStr	The contribution role of personality-based typeface in reflecting a country’s identity / Mastura Mohd Jarit
title_full_unstemmed	The contribution role of personality-based typeface in reflecting a country’s identity / Mastura Mohd Jarit
title_sort	contribution role of personality-based typeface in reflecting a country’s identity / mastura mohd jarit
publisher	Institute of Graduate Studies, UiTM
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/20572/ http://ir.uitm.edu.my/id/eprint/20572/1/ABS_MASTURA%20MOHD%20JARIT%20TDRA%20VOL%2013%20IGS%2018.pdf
first_indexed	2023-09-18T23:04:52Z
last_indexed	2023-09-18T23:04:52Z
_version_	1777418415671083008

The contribution role of personality-based typeface in reflecting a country’s identity / Mastura Mohd Jarit

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