Halal vs non-halal cosmetic: Positioning in Malaysian market / Azahar Harun … [et al.]

An increase of global Muslim population contributes to booming in Halal market. Halal Industries Development Organization predicted that the population will rise to over 30% of the world population by 2030 thus contributes to changing landscape of cosmetic buying behavior among Muslim consumer. Unfo...

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Main Authors:	Harun, Azahar, Naseri, Roszi Naszariah Nasni, Zolkifly, Nur Hazwani
Format:	Conference or Workshop Item
Language:	English
Published:	2017
Online Access:	http://ir.uitm.edu.my/id/eprint/20130/ http://ir.uitm.edu.my/id/eprint/20130/1/PRO_AZAHAR%20HARUN%20M%2017.pdf

id	uitm-20130
recordtype	eprints
spelling	uitm-201302018-04-18T03:58:45Z http://ir.uitm.edu.my/id/eprint/20130/ Halal vs non-halal cosmetic: Positioning in Malaysian market / Azahar Harun … [et al.] Harun, Azahar Naseri, Roszi Naszariah Nasni Zolkifly, Nur Hazwani An increase of global Muslim population contributes to booming in Halal market. Halal Industries Development Organization predicted that the population will rise to over 30% of the world population by 2030 thus contributes to changing landscape of cosmetic buying behavior among Muslim consumer. Unfortunately, Halal cosmetic products suffer from poor product positioning strategy which makes it difficult to compete with non Halal brands. Therefore, this conceptual paper aims to explore the dimensions that consumers use to evaluate products offered in the market thus proposing a conceptual framework namely Halal Cosmetic Positioning Model (HCPM). Through document reviews, four dimensions i.e. Halal label, product quality, product ingredients and safety have been identified to differentiate Halal cosmetics with non Halal brands. The findings shall be find useful for manufacturers, producers, and marketers of Halal cosmetics in strategizing effective positioning strategies thus capturing Malaysian markets. The outcomes of the study can be verified further by using empirical methods to validate each dimension. 2017 Conference or Workshop Item PeerReviewed text en http://ir.uitm.edu.my/id/eprint/20130/1/PRO_AZAHAR%20HARUN%20M%2017.pdf Harun, Azahar and Naseri, Roszi Naszariah Nasni and Zolkifly, Nur Hazwani (2017) Halal vs non-halal cosmetic: Positioning in Malaysian market / Azahar Harun … [et al.]. In: 2nd International Islamic Heritage Conference (ISHEC 2017), 14-15 November 2017, Avillion Hotel Melaka.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	An increase of global Muslim population contributes to booming in Halal market. Halal Industries Development Organization predicted that the population will rise to over 30% of the world population by 2030 thus contributes to changing landscape of cosmetic buying behavior among Muslim consumer. Unfortunately, Halal cosmetic products suffer from poor product positioning strategy which makes it difficult to compete with non Halal brands. Therefore, this conceptual paper aims to explore the dimensions that consumers use to evaluate products offered in the market thus proposing a conceptual framework namely Halal Cosmetic Positioning Model (HCPM). Through document reviews, four dimensions i.e. Halal label, product quality, product ingredients and safety have been identified to differentiate Halal cosmetics with non Halal brands. The findings shall be find useful for manufacturers, producers, and marketers of Halal cosmetics in strategizing effective positioning strategies thus capturing Malaysian markets. The outcomes of the study can be verified further by using empirical methods to validate each dimension.
format	Conference or Workshop Item
author	Harun, Azahar Naseri, Roszi Naszariah Nasni Zolkifly, Nur Hazwani
spellingShingle	Harun, Azahar Naseri, Roszi Naszariah Nasni Zolkifly, Nur Hazwani Halal vs non-halal cosmetic: Positioning in Malaysian market / Azahar Harun … [et al.]
author_facet	Harun, Azahar Naseri, Roszi Naszariah Nasni Zolkifly, Nur Hazwani
author_sort	Harun, Azahar
title	Halal vs non-halal cosmetic: Positioning in Malaysian market / Azahar Harun … [et al.]
title_short	Halal vs non-halal cosmetic: Positioning in Malaysian market / Azahar Harun … [et al.]
title_full	Halal vs non-halal cosmetic: Positioning in Malaysian market / Azahar Harun … [et al.]
title_fullStr	Halal vs non-halal cosmetic: Positioning in Malaysian market / Azahar Harun … [et al.]
title_full_unstemmed	Halal vs non-halal cosmetic: Positioning in Malaysian market / Azahar Harun … [et al.]
title_sort	halal vs non-halal cosmetic: positioning in malaysian market / azahar harun … [et al.]
publishDate	2017
url	http://ir.uitm.edu.my/id/eprint/20130/ http://ir.uitm.edu.my/id/eprint/20130/1/PRO_AZAHAR%20HARUN%20M%2017.pdf
first_indexed	2023-09-18T23:04:02Z
last_indexed	2023-09-18T23:04:02Z
_version_	1777418363140571136

Halal vs non-halal cosmetic: Positioning in Malaysian market / Azahar Harun … [et al.]

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