Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin
The Ministry of Health Department had put in a lot of effort in promoting a better lifestyle among Malaysia society through public service announce campaign that include anti-dengue campaign throughout media, but the public doesn't care and less participated in efforts to eliminate and reduce t...
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/20076/ http://ir.uitm.edu.my/id/eprint/20076/1/PRO_NORSHARINA%20SAMSURI%20M%2016.pdf |