Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin

The Ministry of Health Department had put in a lot of effort in promoting a better lifestyle among Malaysia society through public service announce campaign that include anti-dengue campaign throughout media, but the public doesn't care and less participated in efforts to eliminate and reduce t...

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Main Authors:	Samsuri, Norsharina, Amin Nudin, Anith Liyana
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia General special. Including optical illusion and visual perception
Online Access:	http://ir.uitm.edu.my/id/eprint/20076/ http://ir.uitm.edu.my/id/eprint/20076/1/PRO_NORSHARINA%20SAMSURI%20M%2016.pdf

id	uitm-20076
recordtype	eprints
spelling	uitm-200762018-09-21T12:51:46Z http://ir.uitm.edu.my/id/eprint/20076/ Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin Samsuri, Norsharina Amin Nudin, Anith Liyana Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia General special. Including optical illusion and visual perception Malaysia The Ministry of Health Department had put in a lot of effort in promoting a better lifestyle among Malaysia society through public service announce campaign that include anti-dengue campaign throughout media, but the public doesn't care and less participated in efforts to eliminate and reduce the cases of dengue fever that gong increase yearly. The government has spent almost RM 1.7 million in 2010 for media promotion in providing information about aedes mosquito that involves various approaches, most of them are emotional appeal, and it clearly applies in educating people about prevention, treatment and awareness as a vector that carries dengue virus. All this approach is objectively to ask public in adopting positive attitude to prevent the issue. The purpose of the study is to analyze and determine the advertising• approach on existing anti dengue camping by Department of Health Promotion in Ministry of Health Malaysia. To conduct this study, a mixed method approach was employed which encompasses a visual analysis by referring to advertising category and a consumer perception survey. In the first stage, sanlples of anti-dengue calnping approach being analyze and highlighted Facts, Motivation & Inspiration, Life Experience and The Problenl is the Solution are the• most frequently approach apply in the camping In the second stage, conducting a survey towards public perception on Knowledge on aedeses Mosquito as vector. beliefs toward dengue prevention. Attitude on prevention behavior. Interpretation on Visual Message. 2016-06 Conference or Workshop Item PeerReviewed text en http://ir.uitm.edu.my/id/eprint/20076/1/PRO_NORSHARINA%20SAMSURI%20M%2016.pdf Samsuri, Norsharina and Amin Nudin, Anith Liyana (2016) Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin. In: ISME Colloquium 2016 : Pengukuhan Budi Dan Jati Diri, June 2016, Tanjung Bidara Resort, Melaka.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia General special. Including optical illusion and visual perception Malaysia
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia General special. Including optical illusion and visual perception Malaysia Samsuri, Norsharina Amin Nudin, Anith Liyana Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin
description	The Ministry of Health Department had put in a lot of effort in promoting a better lifestyle among Malaysia society through public service announce campaign that include anti-dengue campaign throughout media, but the public doesn't care and less participated in efforts to eliminate and reduce the cases of dengue fever that gong increase yearly. The government has spent almost RM 1.7 million in 2010 for media promotion in providing information about aedes mosquito that involves various approaches, most of them are emotional appeal, and it clearly applies in educating people about prevention, treatment and awareness as a vector that carries dengue virus. All this approach is objectively to ask public in adopting positive attitude to prevent the issue. The purpose of the study is to analyze and determine the advertising• approach on existing anti dengue camping by Department of Health Promotion in Ministry of Health Malaysia. To conduct this study, a mixed method approach was employed which encompasses a visual analysis by referring to advertising category and a consumer perception survey. In the first stage, sanlples of anti-dengue calnping approach being analyze and highlighted Facts, Motivation & Inspiration, Life Experience and The Problenl is the Solution are the• most frequently approach apply in the camping In the second stage, conducting a survey towards public perception on Knowledge on aedeses Mosquito as vector. beliefs toward dengue prevention. Attitude on prevention behavior. Interpretation on Visual Message.
format	Conference or Workshop Item
author	Samsuri, Norsharina Amin Nudin, Anith Liyana
author_facet	Samsuri, Norsharina Amin Nudin, Anith Liyana
author_sort	Samsuri, Norsharina
title	Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin
title_short	Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin
title_full	Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin
title_fullStr	Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin
title_full_unstemmed	Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin
title_sort	describing advertising approach by ministry of health malaysia for public service announement campaign: case study on anti dengue campaign in press ad / norsharina samsuri and anith liyana amin nudin
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/20076/ http://ir.uitm.edu.my/id/eprint/20076/1/PRO_NORSHARINA%20SAMSURI%20M%2016.pdf
first_indexed	2023-09-18T23:03:55Z
last_indexed	2023-09-18T23:03:55Z
_version_	1777418355658981376

Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin

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