The relationship between place and hallmark event; Malaysian cultural context / Musaddiq Khalil...[et.al]

The tourism industry has been one of the major key-economic growths in Malaysia. Exploration of different types of events has changed the sector drastically in achieving the high impact factor. Hallmark Event has been one of the best solutions not only to create bigger crowds but to also promote and...

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Main Authors:	Khalil, Musaddiq, Zainol, Amer Shakir, Dasuki, Shaliza, Marziana, Liza, Idris, Khazilah, Radzi, Fazlina
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Subjects:	Academies and learned societies (General)
Online Access:	http://ir.uitm.edu.my/id/eprint/19926/ http://ir.uitm.edu.my/id/eprint/19926/1/PRO_MUSADDIQ%20KHALIL%20M%2016.pdf

id	uitm-19926
recordtype	eprints
spelling	uitm-199262018-04-05T08:53:19Z http://ir.uitm.edu.my/id/eprint/19926/ The relationship between place and hallmark event; Malaysian cultural context / Musaddiq Khalil...[et.al] Khalil, Musaddiq Zainol, Amer Shakir Dasuki, Shaliza Marziana, Liza Idris, Khazilah Radzi, Fazlina Academies and learned societies (General) The tourism industry has been one of the major key-economic growths in Malaysia. Exploration of different types of events has changed the sector drastically in achieving the high impact factor. Hallmark Event has been one of the best solutions not only to create bigger crowds but to also promote and help the socio-culture around a selected area. This study attempts to enrich the previous semantic-tangle on hallmark event, thus broaden the gap of studies on hallmark event, specifically in Malaysia. The variables chosen to represent the semantic-tangle are loci/space, people/social, event/experience, and hallmark cultural impact. Using a fully quantitative method of research with a correlational research design, this study ought to prove the positive relationship between the variables, thus strengthening the previous gap done by previous researchers which would be applied specifically at Malaysia. Using convenience sampling of 100 visitors on the MAP Festival in 2013, this research managed to generate the descriptive statistic, reliability, validity, and the direct effect of each variables using Pearson Correlation. The results measured were strong relationship showing at least 0.60 positive, 2 tail significant relation between the variables loci/space, people/social, event/experience, and cultural impact of the hallmark event chosen. In gaining the high impact factor on a certain hallmark event in Malaysia, it is highly recommended that authorities would put into considerations of these loci, social, and event factor in determining a promising site specifically in Malaysia. 2016 Conference or Workshop Item PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19926/1/PRO_MUSADDIQ%20KHALIL%20M%2016.pdf Khalil, Musaddiq and Zainol, Amer Shakir and Dasuki, Shaliza and Marziana, Liza and Idris, Khazilah and Radzi, Fazlina (2016) The relationship between place and hallmark event; Malaysian cultural context / Musaddiq Khalil...[et.al]. In: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016, 27 & 28 December 2016, Universiti Teknologi MARA, Melaka.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Academies and learned societies (General)
spellingShingle	Academies and learned societies (General) Khalil, Musaddiq Zainol, Amer Shakir Dasuki, Shaliza Marziana, Liza Idris, Khazilah Radzi, Fazlina The relationship between place and hallmark event; Malaysian cultural context / Musaddiq Khalil...[et.al]
description	The tourism industry has been one of the major key-economic growths in Malaysia. Exploration of different types of events has changed the sector drastically in achieving the high impact factor. Hallmark Event has been one of the best solutions not only to create bigger crowds but to also promote and help the socio-culture around a selected area. This study attempts to enrich the previous semantic-tangle on hallmark event, thus broaden the gap of studies on hallmark event, specifically in Malaysia. The variables chosen to represent the semantic-tangle are loci/space, people/social, event/experience, and hallmark cultural impact. Using a fully quantitative method of research with a correlational research design, this study ought to prove the positive relationship between the variables, thus strengthening the previous gap done by previous researchers which would be applied specifically at Malaysia. Using convenience sampling of 100 visitors on the MAP Festival in 2013, this research managed to generate the descriptive statistic, reliability, validity, and the direct effect of each variables using Pearson Correlation. The results measured were strong relationship showing at least 0.60 positive, 2 tail significant relation between the variables loci/space, people/social, event/experience, and cultural impact of the hallmark event chosen. In gaining the high impact factor on a certain hallmark event in Malaysia, it is highly recommended that authorities would put into considerations of these loci, social, and event factor in determining a promising site specifically in Malaysia.
format	Conference or Workshop Item
author	Khalil, Musaddiq Zainol, Amer Shakir Dasuki, Shaliza Marziana, Liza Idris, Khazilah Radzi, Fazlina
author_facet	Khalil, Musaddiq Zainol, Amer Shakir Dasuki, Shaliza Marziana, Liza Idris, Khazilah Radzi, Fazlina
author_sort	Khalil, Musaddiq
title	The relationship between place and hallmark event; Malaysian cultural context / Musaddiq Khalil...[et.al]
title_short	The relationship between place and hallmark event; Malaysian cultural context / Musaddiq Khalil...[et.al]
title_full	The relationship between place and hallmark event; Malaysian cultural context / Musaddiq Khalil...[et.al]
title_fullStr	The relationship between place and hallmark event; Malaysian cultural context / Musaddiq Khalil...[et.al]
title_full_unstemmed	The relationship between place and hallmark event; Malaysian cultural context / Musaddiq Khalil...[et.al]
title_sort	relationship between place and hallmark event; malaysian cultural context / musaddiq khalil...[et.al]
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/19926/ http://ir.uitm.edu.my/id/eprint/19926/1/PRO_MUSADDIQ%20KHALIL%20M%2016.pdf
first_indexed	2023-09-18T23:03:35Z
last_indexed	2023-09-18T23:03:35Z
_version_	1777418335221186560

The relationship between place and hallmark event; Malaysian cultural context / Musaddiq Khalil...[et.al]

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