Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al]

The aim of this study is to investigate the existing branding design and the potential of corporate rebranding design for SMART Petrol. SMART Petrol is a 100% Bumiputera companies that are actively involved in the supply and marketing of petroleum products in Malaysia. This company has been approved...

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Main Authors:	Abu Bakar, Amina Syarfina, Harun, Azahar, Abd Razak, Mohamed Razeef
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Subjects:	Academies and learned societies (General) Malaysia Branding (Marketing)
Online Access:	http://ir.uitm.edu.my/id/eprint/19827/ http://ir.uitm.edu.my/id/eprint/19827/1/PRO_AMINA%20SYARFINA%20ABU%20BAKAR%20M%2016.pdf

id	uitm-19827
recordtype	eprints
spelling	uitm-198272018-04-05T06:30:30Z http://ir.uitm.edu.my/id/eprint/19827/ Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al] Abu Bakar, Amina Syarfina Harun, Azahar Abd Razak, Mohamed Razeef Academies and learned societies (General) Malaysia Branding (Marketing) The aim of this study is to investigate the existing branding design and the potential of corporate rebranding design for SMART Petrol. SMART Petrol is a 100% Bumiputera companies that are actively involved in the supply and marketing of petroleum products in Malaysia. This company has been approved by the government to develop and modernize and supply of petroleum to gas station mini in rural areas. However SMART Petrol is new and unrecognized petrol station company in Malaysia, this caused lack of consumer’s trust and awareness. Through visual observation and content analysis of existing branding design, these could help restructuring process and trigger a new strategy of branding for SMART Petrol. Social responsibilities seem significant to get closer to the consumers. Due to that corporate rebranding design is important to gain the consumer’s trust and new shareholders to invest to with SMART Petrol for potential booster of the company. Therefore the decision of rebranding for failure organization is important and seems rational. 2016 Conference or Workshop Item PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19827/1/PRO_AMINA%20SYARFINA%20ABU%20BAKAR%20M%2016.pdf Abu Bakar, Amina Syarfina and Harun, Azahar and Abd Razak, Mohamed Razeef (2016) Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al]. In: Empowering Local Mind In Art Design & Cultural Herritage 3rd ISME International Colloquium 2016, 27 & 28 December 2016, Universiti Teknologi MARA, Melaka.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Academies and learned societies (General) Malaysia Branding (Marketing)
spellingShingle	Academies and learned societies (General) Malaysia Branding (Marketing) Abu Bakar, Amina Syarfina Harun, Azahar Abd Razak, Mohamed Razeef Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al]
description	The aim of this study is to investigate the existing branding design and the potential of corporate rebranding design for SMART Petrol. SMART Petrol is a 100% Bumiputera companies that are actively involved in the supply and marketing of petroleum products in Malaysia. This company has been approved by the government to develop and modernize and supply of petroleum to gas station mini in rural areas. However SMART Petrol is new and unrecognized petrol station company in Malaysia, this caused lack of consumer’s trust and awareness. Through visual observation and content analysis of existing branding design, these could help restructuring process and trigger a new strategy of branding for SMART Petrol. Social responsibilities seem significant to get closer to the consumers. Due to that corporate rebranding design is important to gain the consumer’s trust and new shareholders to invest to with SMART Petrol for potential booster of the company. Therefore the decision of rebranding for failure organization is important and seems rational.
format	Conference or Workshop Item
author	Abu Bakar, Amina Syarfina Harun, Azahar Abd Razak, Mohamed Razeef
author_facet	Abu Bakar, Amina Syarfina Harun, Azahar Abd Razak, Mohamed Razeef
author_sort	Abu Bakar, Amina Syarfina
title	Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al]
title_short	Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al]
title_full	Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al]
title_fullStr	Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al]
title_full_unstemmed	Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al]
title_sort	corporate rebranding design of oil and gas company in malaysia: case study of smart petrol / amina syarfina abu bakar...[et.al]
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/19827/ http://ir.uitm.edu.my/id/eprint/19827/1/PRO_AMINA%20SYARFINA%20ABU%20BAKAR%20M%2016.pdf
first_indexed	2023-09-18T23:03:22Z
last_indexed	2023-09-18T23:03:22Z
_version_	1777418320974184448

Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al]

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