Technology readiness, customer perceived value, customer information satisfaction and behavioral intention on tablet-based menu ordering experience / Muhammad Izzat Zulkifly
It is a common practice among restaurateurs to provide menu cards as a medium of communication to speak about their menu items. Many limitations have been identified from the use of this method of menu ordering such as customer indecision and other forms of service failures. Tabletbased menu orderin...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2017
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19779/ http://ir.uitm.edu.my/id/eprint/19779/1/ABS_MUHAMMAD%20IZZAT%20ZULKIFLY%20TDRA%20VOL%2011%20IGS%2017.pdf |