Customer knowledge management in the insurance industry in Malaysia. The role of knowledge sharing, market and technology turbulence / Ahmad Suffian Mohd Zahari
Customer Knowledge Management (CKM) is derived from the knowledge management concept, which can be applied by organizations strategies to satisfy their customers’ needs and wants. The dimensions of customer knowledge management are developed from the knowledge flow perspectives such as knowledge for...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2014
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19680/ http://ir.uitm.edu.my/id/eprint/19680/1/ABS_AHMAD%20SUFFIAN%20MOHD%20ZAHARI%20TDRA%20VOL%206%20IGS_14.pdf |