Acceptance of Tesco store brand of products by consumers / Nur Diyana Nordin
Customer are the most important people to Tesco Extra Cheras and their acceptance is crucial for this study.Product,place,price and promotion are likely to be the reasons for the acceptance to the customer. That is why, there is determination to find out what is the reason for the acceptance of stor...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2008
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19553/ http://ir.uitm.edu.my/id/eprint/19553/1/PPb_NUR%20DIYANA%20NORDIN%20BM%2008_5.pdf |