The effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah area in fulfilling their zakat obligation / Zurhaida Impian

The purpose of this research is to know the effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah in fulfilling their Zakat obligation. The promotional mix consists of elements such as advertising, public relations direct marketing and...

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Bibliographic Details
Main Author:	Impian, Zurhaida
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Malaysia Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/19549/ http://ir.uitm.edu.my/id/eprint/19549/1/PPb_ZURHAIDA%20IMPIAN%20BM%2008_5.pdf

id	uitm-19549
recordtype	eprints
spelling	uitm-195492018-02-26T06:07:40Z http://ir.uitm.edu.my/id/eprint/19549/ The effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah area in fulfilling their zakat obligation / Zurhaida Impian Impian, Zurhaida Malaysia Customer services. Customer relations The purpose of this research is to know the effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah in fulfilling their Zakat obligation. The promotional mix consists of elements such as advertising, public relations direct marketing and sponsorship. Nowadays promotional mix has gained importance within the country to achieving the competitive advantage. Moreover promotional mix has been used not by the profit organization but also the nonprofit organization. The findings show that the PZM have encountered some problem in their promotional mix strategies whereby becomes one of their weaknesses strategies in order to attract the consumers. The study is to find the level of customers' awareness, the relationship between promotional mixes with customers' awareness and to determine the most effective promotional mix done by PZM. As to solve their problem, the researcher suggests some of suggestions for the company to enhancing their promotional mix strategies. A total of 80 of respondents have been asked by using questionnaire in order to gain information and feedback to the company. The questionnaire consists of questions about the promotional mix done by PZM and customer awareness in order to fulfilling their Zakat obligation. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19549/1/PPb_ZURHAIDA%20IMPIAN%20BM%2008_5.pdf Impian, Zurhaida (2008) The effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah area in fulfilling their zakat obligation / Zurhaida Impian. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Malaysia Customer services. Customer relations
spellingShingle	Malaysia Customer services. Customer relations Impian, Zurhaida The effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah area in fulfilling their zakat obligation / Zurhaida Impian
description	The purpose of this research is to know the effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah in fulfilling their Zakat obligation. The promotional mix consists of elements such as advertising, public relations direct marketing and sponsorship. Nowadays promotional mix has gained importance within the country to achieving the competitive advantage. Moreover promotional mix has been used not by the profit organization but also the nonprofit organization. The findings show that the PZM have encountered some problem in their promotional mix strategies whereby becomes one of their weaknesses strategies in order to attract the consumers. The study is to find the level of customers' awareness, the relationship between promotional mixes with customers' awareness and to determine the most effective promotional mix done by PZM. As to solve their problem, the researcher suggests some of suggestions for the company to enhancing their promotional mix strategies. A total of 80 of respondents have been asked by using questionnaire in order to gain information and feedback to the company. The questionnaire consists of questions about the promotional mix done by PZM and customer awareness in order to fulfilling their Zakat obligation.
format	Student Project
author	Impian, Zurhaida
author_facet	Impian, Zurhaida
author_sort	Impian, Zurhaida
title	The effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah area in fulfilling their zakat obligation / Zurhaida Impian
title_short	The effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah area in fulfilling their zakat obligation / Zurhaida Impian
title_full	The effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah area in fulfilling their zakat obligation / Zurhaida Impian
title_fullStr	The effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah area in fulfilling their zakat obligation / Zurhaida Impian
title_full_unstemmed	The effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah area in fulfilling their zakat obligation / Zurhaida Impian
title_sort	effectiveness of promotional mix done by pusat zakat melaka (pzm) to create customers' awareness in melaka tengah area in fulfilling their zakat obligation / zurhaida impian
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/19549/ http://ir.uitm.edu.my/id/eprint/19549/1/PPb_ZURHAIDA%20IMPIAN%20BM%2008_5.pdf
first_indexed	2023-09-18T23:02:48Z
last_indexed	2023-09-18T23:02:48Z
_version_	1777418285736787968

The effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah area in fulfilling their zakat obligation / Zurhaida Impian

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