The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly

Among the objective of the residents' committee or better known as Jawatankuasa Penduduk (JKP) is to coordinate the residents' committee activities and programmes, to implement and coordinate MPSJ Local Agenda 21, to manage the disbursement of funding to the residents' committee and t...

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Bibliographic Details
Main Author:	Zulkifly, Zalifah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2004
Subjects:	Market segmentation. Target marketing
Online Access:	http://ir.uitm.edu.my/id/eprint/19546/ http://ir.uitm.edu.my/id/eprint/19546/1/PPb_ZALIFAH%20ZULKIFLY%20BM%2004_5.pdf

id	uitm-19546
recordtype	eprints
spelling	uitm-195462018-02-26T06:17:03Z http://ir.uitm.edu.my/id/eprint/19546/ The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly Zulkifly, Zalifah Market segmentation. Target marketing Among the objective of the residents' committee or better known as Jawatankuasa Penduduk (JKP) is to coordinate the residents' committee activities and programmes, to implement and coordinate MPSJ Local Agenda 21, to manage the disbursement of funding to the residents' committee and to coordinate the "Mesra Rakyat" programmes. With such objectives, the residents will live in a comfortable manner. Therefore, the objective of this research is to study on the effectiveness of marketing communications tools used by MPSJ in order to attract the Residents to join the JKP. In order to complete this study, descriptive research is employed. Two approaches of collecting data are being used. The first approach is primary data such as questionnaires while the second approach is secondary data such as MPSJ Annual Reports, Bulletins, pamphlets, brochures and flyers (internal data), textbook, journals, published data sources, newspapers and Internet (external data). From the findings, the conclusion can be made is majority of the respondents chose advertising as the effectiveness of marketing communications tools as they are more exposed to the world of advertising. This is an important way to make the image of the JKP well established in the eyes of the residents. By doing an attractive and extensive promotion ofthe JKP, the residents will start to know what the JKP is all about. Faculty of Business and Management 2004 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19546/1/PPb_ZALIFAH%20ZULKIFLY%20BM%2004_5.pdf Zulkifly, Zalifah (2004) The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market segmentation. Target marketing
spellingShingle	Market segmentation. Target marketing Zulkifly, Zalifah The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly
description	Among the objective of the residents' committee or better known as Jawatankuasa Penduduk (JKP) is to coordinate the residents' committee activities and programmes, to implement and coordinate MPSJ Local Agenda 21, to manage the disbursement of funding to the residents' committee and to coordinate the "Mesra Rakyat" programmes. With such objectives, the residents will live in a comfortable manner. Therefore, the objective of this research is to study on the effectiveness of marketing communications tools used by MPSJ in order to attract the Residents to join the JKP. In order to complete this study, descriptive research is employed. Two approaches of collecting data are being used. The first approach is primary data such as questionnaires while the second approach is secondary data such as MPSJ Annual Reports, Bulletins, pamphlets, brochures and flyers (internal data), textbook, journals, published data sources, newspapers and Internet (external data). From the findings, the conclusion can be made is majority of the respondents chose advertising as the effectiveness of marketing communications tools as they are more exposed to the world of advertising. This is an important way to make the image of the JKP well established in the eyes of the residents. By doing an attractive and extensive promotion ofthe JKP, the residents will start to know what the JKP is all about.
format	Student Project
author	Zulkifly, Zalifah
author_facet	Zulkifly, Zalifah
author_sort	Zulkifly, Zalifah
title	The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly
title_short	The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly
title_full	The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly
title_fullStr	The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly
title_full_unstemmed	The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly
title_sort	effectiveness of marketing communications tools used by mpsj in order to attract the residents to join the jkp / zalifah zulkifly
publisher	Faculty of Business and Management
publishDate	2004
url	http://ir.uitm.edu.my/id/eprint/19546/ http://ir.uitm.edu.my/id/eprint/19546/1/PPb_ZALIFAH%20ZULKIFLY%20BM%2004_5.pdf
first_indexed	2023-09-18T23:02:48Z
last_indexed	2023-09-18T23:02:48Z
_version_	1777418285308968960

The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly

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