The effectiveness of Visit Malaysia Year 2007 campaign / Syahirah Shaari

This research was conducted for the purposed to know the effectiveness of Visit Malaysia Year 2007 campaign and is it worth to be done or it is just a waste. Furthermore there is none of research or study being done regarding Visit Malaysia Year. The main objective of this research is to identify pe...

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Bibliographic Details
Main Author:	Shaari, Syahirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Travel and state. Tourism Travel and the state. Tourism
Online Access:	http://ir.uitm.edu.my/id/eprint/19545/ http://ir.uitm.edu.my/id/eprint/19545/1/PPb_SYAHIRAH%20SHAARI%20BM%2007_5.pdf

id	uitm-19545
recordtype	eprints
spelling	uitm-195452018-02-26T06:55:13Z http://ir.uitm.edu.my/id/eprint/19545/ The effectiveness of Visit Malaysia Year 2007 campaign / Syahirah Shaari Shaari, Syahirah Travel and state. Tourism Travel and the state. Tourism This research was conducted for the purposed to know the effectiveness of Visit Malaysia Year 2007 campaign and is it worth to be done or it is just a waste. Furthermore there is none of research or study being done regarding Visit Malaysia Year. The main objective of this research is to identify perception of public and tourists towards Visit Malaysia Year 2007 campaign whether it is effective or not after the third time Malaysia having Visit Malaysia Year. It is also wants to determine the best method in disseminating information of Visit Malaysia Year and what actually Malaysia attraction from public and tourists point of view. Beside that this study also wants to identify what events actually capture much interest among the respondents. In this study the researcher using AIDA model as the theoretical framework. The objective and also the questionnaire designed based on this framework. The respondent of this study was public and tourists in Mid Valley and KL Sentral. 62 questionnaires have been distributed to them. The researcher had used judgement sampling as the sampling technique. In analyzing the data the researcher used SPSS Version 15 to get the frequency table and also cross tabulation from those table and chart the researcher interpret and getting the conclusion and also recommendation. The conclusion of this study is the outcome from the survey analysis and findings based on the questionnaire. Through the research, it shows the effectiveness of Visit Malaysia Year 2007 from respondents view. It's considered that Visit Malaysia Year 2007 is effective and should be continue. But there is still a lot of effort can be done to improve Visit Malaysia Year in the future and the strategy being deliver in the recommendation section by the researcher. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19545/1/PPb_SYAHIRAH%20SHAARI%20BM%2007_5.pdf Shaari, Syahirah (2007) The effectiveness of Visit Malaysia Year 2007 campaign / Syahirah Shaari. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel and state. Tourism Travel and the state. Tourism
spellingShingle	Travel and state. Tourism Travel and the state. Tourism Shaari, Syahirah The effectiveness of Visit Malaysia Year 2007 campaign / Syahirah Shaari
description	This research was conducted for the purposed to know the effectiveness of Visit Malaysia Year 2007 campaign and is it worth to be done or it is just a waste. Furthermore there is none of research or study being done regarding Visit Malaysia Year. The main objective of this research is to identify perception of public and tourists towards Visit Malaysia Year 2007 campaign whether it is effective or not after the third time Malaysia having Visit Malaysia Year. It is also wants to determine the best method in disseminating information of Visit Malaysia Year and what actually Malaysia attraction from public and tourists point of view. Beside that this study also wants to identify what events actually capture much interest among the respondents. In this study the researcher using AIDA model as the theoretical framework. The objective and also the questionnaire designed based on this framework. The respondent of this study was public and tourists in Mid Valley and KL Sentral. 62 questionnaires have been distributed to them. The researcher had used judgement sampling as the sampling technique. In analyzing the data the researcher used SPSS Version 15 to get the frequency table and also cross tabulation from those table and chart the researcher interpret and getting the conclusion and also recommendation. The conclusion of this study is the outcome from the survey analysis and findings based on the questionnaire. Through the research, it shows the effectiveness of Visit Malaysia Year 2007 from respondents view. It's considered that Visit Malaysia Year 2007 is effective and should be continue. But there is still a lot of effort can be done to improve Visit Malaysia Year in the future and the strategy being deliver in the recommendation section by the researcher.
format	Student Project
author	Shaari, Syahirah
author_facet	Shaari, Syahirah
author_sort	Shaari, Syahirah
title	The effectiveness of Visit Malaysia Year 2007 campaign / Syahirah Shaari
title_short	The effectiveness of Visit Malaysia Year 2007 campaign / Syahirah Shaari
title_full	The effectiveness of Visit Malaysia Year 2007 campaign / Syahirah Shaari
title_fullStr	The effectiveness of Visit Malaysia Year 2007 campaign / Syahirah Shaari
title_full_unstemmed	The effectiveness of Visit Malaysia Year 2007 campaign / Syahirah Shaari
title_sort	effectiveness of visit malaysia year 2007 campaign / syahirah shaari
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/19545/ http://ir.uitm.edu.my/id/eprint/19545/1/PPb_SYAHIRAH%20SHAARI%20BM%2007_5.pdf
first_indexed	2023-09-18T23:02:48Z
last_indexed	2023-09-18T23:02:48Z
_version_	1777418285169508352

The effectiveness of Visit Malaysia Year 2007 campaign / Syahirah Shaari

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