Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]

Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]

This study attempted to gain knowledge about consumer attitude towards organic food products. With sample of 136 respondents consist of lecturers from Universiti Teknologi MARA (Northern Zone). The data obtained from the survey were analyzed with chi- square test, ANOVA, and correlation analysis. Re...

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Bibliographic Details
Main Authors: Ali, Siti Meriam, Harun, Etty Harniza, Abdul Jalil, Muna, Mohamed Salleh, Musdiana
Format: Research Reports
Language:English
Published: Institute of Research Management & Innovation (IRMI) 2011
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Online Access:http://ir.uitm.edu.my/id/eprint/19540/
http://ir.uitm.edu.my/id/eprint/19540/1/LP_SITI%20MERIAM%20ALI%20IRMI%20K%2011_5.pdf

Internet

http://ir.uitm.edu.my/id/eprint/19540/
http://ir.uitm.edu.my/id/eprint/19540/1/LP_SITI%20MERIAM%20ALI%20IRMI%20K%2011_5.pdf

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