Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]

This study attempted to gain knowledge about consumer attitude towards organic food products. With sample of 136 respondents consist of lecturers from Universiti Teknologi MARA (Northern Zone). The data obtained from the survey were analyzed with chi- square test, ANOVA, and correlation analysis. Re...

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Main Authors:	Ali, Siti Meriam, Harun, Etty Harniza, Abdul Jalil, Muna, Mohamed Salleh, Musdiana
Format:	Research Reports
Language:	English
Published:	Institute of Research Management & Innovation (IRMI) 2011
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/19540/ http://ir.uitm.edu.my/id/eprint/19540/1/LP_SITI%20MERIAM%20ALI%20IRMI%20K%2011_5.pdf

id	uitm-19540
recordtype	eprints
spelling	uitm-195402019-02-04T08:41:17Z http://ir.uitm.edu.my/id/eprint/19540/ Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.] Ali, Siti Meriam Harun, Etty Harniza Abdul Jalil, Muna Mohamed Salleh, Musdiana Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction This study attempted to gain knowledge about consumer attitude towards organic food products. With sample of 136 respondents consist of lecturers from Universiti Teknologi MARA (Northern Zone). The data obtained from the survey were analyzed with chi- square test, ANOVA, and correlation analysis. Result from this study indicated that academician do aware of what is happening to surroundings with regards to environmental problems or ecological concern. The findings indicated that healthy consciousness factor have more impact on customer purchase intention of organic food products rather than environmental concern. Environmental concern was found to have less impact because academician perceive that although they have a knowledge toward environmental and ecological factors that can contribute to sustainable environment, however their current consumption pattern will not change their perception towards organic food product however good it is. Hence, this study is expected to provide understanding the reasons of buying and would probably help marketers of organic food products to establish a proper communication message to different category of buyers who exhibit their interest tow ards organic food products. The limitation of this study is that the sample was restricted to a single geographic area in Malaysia. Future research should focus on extended scope to all stated in Malaysia and further investigate the details of how consumer perceived the organic food products as a way for building sustainable consumption pattern. Institute of Research Management & Innovation (IRMI) 2011-06 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19540/1/LP_SITI%20MERIAM%20ALI%20IRMI%20K%2011_5.pdf Ali, Siti Meriam and Harun, Etty Harniza and Abdul Jalil, Muna and Mohamed Salleh, Musdiana (2011) Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]. [Research Reports] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Ali, Siti Meriam Harun, Etty Harniza Abdul Jalil, Muna Mohamed Salleh, Musdiana Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]
description	This study attempted to gain knowledge about consumer attitude towards organic food products. With sample of 136 respondents consist of lecturers from Universiti Teknologi MARA (Northern Zone). The data obtained from the survey were analyzed with chi- square test, ANOVA, and correlation analysis. Result from this study indicated that academician do aware of what is happening to surroundings with regards to environmental problems or ecological concern. The findings indicated that healthy consciousness factor have more impact on customer purchase intention of organic food products rather than environmental concern. Environmental concern was found to have less impact because academician perceive that although they have a knowledge toward environmental and ecological factors that can contribute to sustainable environment, however their current consumption pattern will not change their perception towards organic food product however good it is. Hence, this study is expected to provide understanding the reasons of buying and would probably help marketers of organic food products to establish a proper communication message to different category of buyers who exhibit their interest tow ards organic food products. The limitation of this study is that the sample was restricted to a single geographic area in Malaysia. Future research should focus on extended scope to all stated in Malaysia and further investigate the details of how consumer perceived the organic food products as a way for building sustainable consumption pattern.
format	Research Reports
author	Ali, Siti Meriam Harun, Etty Harniza Abdul Jalil, Muna Mohamed Salleh, Musdiana
author_facet	Ali, Siti Meriam Harun, Etty Harniza Abdul Jalil, Muna Mohamed Salleh, Musdiana
author_sort	Ali, Siti Meriam
title	Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]
title_short	Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]
title_full	Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]
title_fullStr	Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]
title_full_unstemmed	Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]
title_sort	consumers’ purchase intention towards organic foods: a study among uitm lecturers in northern region, malaysia / siti meriam ali ...[et al.]
publisher	Institute of Research Management & Innovation (IRMI)
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/19540/ http://ir.uitm.edu.my/id/eprint/19540/1/LP_SITI%20MERIAM%20ALI%20IRMI%20K%2011_5.pdf
first_indexed	2023-09-18T23:02:47Z
last_indexed	2023-09-18T23:02:47Z
_version_	1777418284445990912

Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]

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