Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]
The rapid development and use of mobile technologies has changed the way of our everyday lives, especially individual that feel a sense of experience as a tool for enhancing task performance. In addition, mobile technologies also have changed the way marketers and consumers communicate. However, dig...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus
2017
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/19498/ http://ir.uitm.edu.my/id/eprint/19498/ http://ir.uitm.edu.my/id/eprint/19498/1/AJ_NINA%20FARISHA%20ISA%20JTHCA%2017.pdf |