The effectiveness of promotion towards customer awareness on ASG scheme in ASNB Kuala Lumpur / Siti Fadilah Othman

Nowadays, most Malaysians are more interested in investing their money with the intention to increase their savings. This is because they are more concerned towards the future of themselves in terms of family, children as well as a step for protection if the rainy days come unexpectedly. Therefore,...

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Bibliographic Details
Main Author:	Othman, Siti Fadilah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/19495/ http://ir.uitm.edu.my/id/eprint/19495/1/PPb_SITI%20FADILAH%20OTHMAN%20BM%2007_5.pdf

id	uitm-19495
recordtype	eprints
spelling	uitm-194952018-02-23T08:47:27Z http://ir.uitm.edu.my/id/eprint/19495/ The effectiveness of promotion towards customer awareness on ASG scheme in ASNB Kuala Lumpur / Siti Fadilah Othman Othman, Siti Fadilah Consumer satisfaction Nowadays, most Malaysians are more interested in investing their money with the intention to increase their savings. This is because they are more concerned towards the future of themselves in terms of family, children as well as a step for protection if the rainy days come unexpectedly. Therefore, as an organization that expert in the field of investment, Amanah Saham Nasional Berhad offers this service in fulfilling the demand of Malaysians. Amanah Saham Nasional Berhad is offering several types of unit trust that promise profits for every single cent that customer invest in Amanah Saham Nasional Berhad. The most popular unit trust is Amanah Saham Bumiputera which is the 'must have' unit trust by investors. The question is how far has Amanah Saham Nasional Berhad go in positioning their investor's mind to invest especially for Bumiputera. There are grouses that many Bumiputera does still not aware about Amanah Saham Nasional Berhad products (unit trust). This is because they do not know what are benefits and functions of Amanah Saham Nasional Berhad. Therefore, this study will discuss on how to increase savings among Bumiputera and to determine the understanding of Bumiputera about Amanah Saham Nasional Berhad. This study will only focus on the relationship between Amanah Saham Gemilang (which is Amanah Saham Nasional Berhad products -unit trust) and Bumiputera. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19495/1/PPb_SITI%20FADILAH%20OTHMAN%20BM%2007_5.pdf Othman, Siti Fadilah (2007) The effectiveness of promotion towards customer awareness on ASG scheme in ASNB Kuala Lumpur / Siti Fadilah Othman. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Othman, Siti Fadilah The effectiveness of promotion towards customer awareness on ASG scheme in ASNB Kuala Lumpur / Siti Fadilah Othman
description	Nowadays, most Malaysians are more interested in investing their money with the intention to increase their savings. This is because they are more concerned towards the future of themselves in terms of family, children as well as a step for protection if the rainy days come unexpectedly. Therefore, as an organization that expert in the field of investment, Amanah Saham Nasional Berhad offers this service in fulfilling the demand of Malaysians. Amanah Saham Nasional Berhad is offering several types of unit trust that promise profits for every single cent that customer invest in Amanah Saham Nasional Berhad. The most popular unit trust is Amanah Saham Bumiputera which is the 'must have' unit trust by investors. The question is how far has Amanah Saham Nasional Berhad go in positioning their investor's mind to invest especially for Bumiputera. There are grouses that many Bumiputera does still not aware about Amanah Saham Nasional Berhad products (unit trust). This is because they do not know what are benefits and functions of Amanah Saham Nasional Berhad. Therefore, this study will discuss on how to increase savings among Bumiputera and to determine the understanding of Bumiputera about Amanah Saham Nasional Berhad. This study will only focus on the relationship between Amanah Saham Gemilang (which is Amanah Saham Nasional Berhad products -unit trust) and Bumiputera.
format	Student Project
author	Othman, Siti Fadilah
author_facet	Othman, Siti Fadilah
author_sort	Othman, Siti Fadilah
title	The effectiveness of promotion towards customer awareness on ASG scheme in ASNB Kuala Lumpur / Siti Fadilah Othman
title_short	The effectiveness of promotion towards customer awareness on ASG scheme in ASNB Kuala Lumpur / Siti Fadilah Othman
title_full	The effectiveness of promotion towards customer awareness on ASG scheme in ASNB Kuala Lumpur / Siti Fadilah Othman
title_fullStr	The effectiveness of promotion towards customer awareness on ASG scheme in ASNB Kuala Lumpur / Siti Fadilah Othman
title_full_unstemmed	The effectiveness of promotion towards customer awareness on ASG scheme in ASNB Kuala Lumpur / Siti Fadilah Othman
title_sort	effectiveness of promotion towards customer awareness on asg scheme in asnb kuala lumpur / siti fadilah othman
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/19495/ http://ir.uitm.edu.my/id/eprint/19495/1/PPb_SITI%20FADILAH%20OTHMAN%20BM%2007_5.pdf
first_indexed	2023-09-18T23:02:42Z
last_indexed	2023-09-18T23:02:42Z
_version_	1777418279008075776

The effectiveness of promotion towards customer awareness on ASG scheme in ASNB Kuala Lumpur / Siti Fadilah Othman

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