Brand positioning of Kota Bharu as Islamic city / Hasnina Hassan, Ghazali Ahmad and Roslizawati Che Aziz
Over the last 30 years, place marketing has become an increasingly mutual strategy for entrepreneurial cities, regions and countries seeking to gain advantage in a competitive environment. Competition between places is global. Kota Bharu is the state capital of Kelantan, on the east coast of Peninsu...
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| Format: | Article |
| Language: | English |
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Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus
2017
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19484/ http://ir.uitm.edu.my/id/eprint/19484/ http://ir.uitm.edu.my/id/eprint/19484/7/AJ_HASNINA%20HASSAN%20JTHCA%20B%2017.pdf |