An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim

This study is to determine the promotional methods used by DPMM in promoting the interest of their members. The methods used consist of seminar, meeting, trade visit and exposition. In order to do this survey, 157 members of DPMM are selected to answer the questionnaires, but because of the lack of...

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Bibliographic Details
Main Author:	Kasim, Roszianah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/19433/ http://ir.uitm.edu.my/id/eprint/19433/1/PPb_ROSZIANAH%20KASIM%20BM%2006_5.pdf

id	uitm-19433
recordtype	eprints
spelling	uitm-194332018-02-22T06:47:24Z http://ir.uitm.edu.my/id/eprint/19433/ An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim Kasim, Roszianah Customer services. Customer relations This study is to determine the promotional methods used by DPMM in promoting the interest of their members. The methods used consist of seminar, meeting, trade visit and exposition. In order to do this survey, 157 members of DPMM are selected to answer the questionnaires, but because of the lack of information and availability of time, only 36 have responded. The questionnaire constructed based on the effectiveness of promotional methods used and perception of customer towards the performance of DPMM. Data collected methods consist of primary and secondary sources. To analyze the data collected, descriptive analysis and simple correlation coefficient were used. Overall, data processing and statistical analyzing were computed by using Statistical Package Social Science (SPSS). The findings indicate that the current promotional methods used by DPMM have helped to promote members' business activities. Besides that, the relationship between the methods used and the performance of DPMM can be identified . At the end of this study, the researcher had recommended some ideas, which can help DPMM in improving their role for the member. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19433/1/PPb_ROSZIANAH%20KASIM%20BM%2006_5.pdf Kasim, Roszianah (2006) An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Customer services. Customer relations
spellingShingle	Customer services. Customer relations Kasim, Roszianah An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim
description	This study is to determine the promotional methods used by DPMM in promoting the interest of their members. The methods used consist of seminar, meeting, trade visit and exposition. In order to do this survey, 157 members of DPMM are selected to answer the questionnaires, but because of the lack of information and availability of time, only 36 have responded. The questionnaire constructed based on the effectiveness of promotional methods used and perception of customer towards the performance of DPMM. Data collected methods consist of primary and secondary sources. To analyze the data collected, descriptive analysis and simple correlation coefficient were used. Overall, data processing and statistical analyzing were computed by using Statistical Package Social Science (SPSS). The findings indicate that the current promotional methods used by DPMM have helped to promote members' business activities. Besides that, the relationship between the methods used and the performance of DPMM can be identified . At the end of this study, the researcher had recommended some ideas, which can help DPMM in improving their role for the member.
format	Student Project
author	Kasim, Roszianah
author_facet	Kasim, Roszianah
author_sort	Kasim, Roszianah
title	An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim
title_short	An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim
title_full	An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim
title_fullStr	An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim
title_full_unstemmed	An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim
title_sort	initial study of dpmm's performance in promoting malay enterpreneurs / roszianah kasim
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/19433/ http://ir.uitm.edu.my/id/eprint/19433/1/PPb_ROSZIANAH%20KASIM%20BM%2006_5.pdf
first_indexed	2023-09-18T23:02:33Z
last_indexed	2023-09-18T23:02:33Z
_version_	1777418270179065856

An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim

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