The acceptance of Bank Rakyat services through their corporate social responsibilities (CSR) provided by Bank Rakyat Jasin Melaka / Robieahton Kamarudin

The purpose of this research was to enhance our understanding on several selected dimensions that influence the acceptance of services through the corporate social responsibilities provided by Bank Rakyat Jasin. The model investigated three major variables that may influence the acceptance of Bank R...

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Bibliographic Details
Main Author:	Kamarudin, Robieahton
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/19405/ http://ir.uitm.edu.my/id/eprint/19405/1/PPb_ROBIEAHTON%20KAMARUDIN%20BM%2008_5.pdf

id	uitm-19405
recordtype	eprints
spelling	uitm-194052018-02-22T06:36:43Z http://ir.uitm.edu.my/id/eprint/19405/ The acceptance of Bank Rakyat services through their corporate social responsibilities (CSR) provided by Bank Rakyat Jasin Melaka / Robieahton Kamarudin Kamarudin, Robieahton Customer services. Customer relations The purpose of this research was to enhance our understanding on several selected dimensions that influence the acceptance of services through the corporate social responsibilities provided by Bank Rakyat Jasin. The model investigated three major variables that may influence the acceptance of Bank Rakyat services which were CSR activities, product and services, and employee's skill and behavior. The results show that these three variables are able to explain the acceptance of Bank Rakyat services. The findings showed that most of the customers were accept the services through the CSR activities in achieving social or environmental outcomes when there is a direct link to profit which we can the increasing of the profits and also the increasing numbers of the account holder for 3 years. This approach to CSR requires that the resources applied to CSR activities must have at least as good a return as that these resources could generate if applied anywhere else. This analysis drastically narrows the possible scope of CSR activities. In this study, we used interviews and questionnaire techniques for data collection. Based on frequency table including means, mode and standard deviations, a clear findings and result is observed. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19405/1/PPb_ROBIEAHTON%20KAMARUDIN%20BM%2008_5.pdf Kamarudin, Robieahton (2008) The acceptance of Bank Rakyat services through their corporate social responsibilities (CSR) provided by Bank Rakyat Jasin Melaka / Robieahton Kamarudin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Customer services. Customer relations
spellingShingle	Customer services. Customer relations Kamarudin, Robieahton The acceptance of Bank Rakyat services through their corporate social responsibilities (CSR) provided by Bank Rakyat Jasin Melaka / Robieahton Kamarudin
description	The purpose of this research was to enhance our understanding on several selected dimensions that influence the acceptance of services through the corporate social responsibilities provided by Bank Rakyat Jasin. The model investigated three major variables that may influence the acceptance of Bank Rakyat services which were CSR activities, product and services, and employee's skill and behavior. The results show that these three variables are able to explain the acceptance of Bank Rakyat services. The findings showed that most of the customers were accept the services through the CSR activities in achieving social or environmental outcomes when there is a direct link to profit which we can the increasing of the profits and also the increasing numbers of the account holder for 3 years. This approach to CSR requires that the resources applied to CSR activities must have at least as good a return as that these resources could generate if applied anywhere else. This analysis drastically narrows the possible scope of CSR activities. In this study, we used interviews and questionnaire techniques for data collection. Based on frequency table including means, mode and standard deviations, a clear findings and result is observed.
format	Student Project
author	Kamarudin, Robieahton
author_facet	Kamarudin, Robieahton
author_sort	Kamarudin, Robieahton
title	The acceptance of Bank Rakyat services through their corporate social responsibilities (CSR) provided by Bank Rakyat Jasin Melaka / Robieahton Kamarudin
title_short	The acceptance of Bank Rakyat services through their corporate social responsibilities (CSR) provided by Bank Rakyat Jasin Melaka / Robieahton Kamarudin
title_full	The acceptance of Bank Rakyat services through their corporate social responsibilities (CSR) provided by Bank Rakyat Jasin Melaka / Robieahton Kamarudin
title_fullStr	The acceptance of Bank Rakyat services through their corporate social responsibilities (CSR) provided by Bank Rakyat Jasin Melaka / Robieahton Kamarudin
title_full_unstemmed	The acceptance of Bank Rakyat services through their corporate social responsibilities (CSR) provided by Bank Rakyat Jasin Melaka / Robieahton Kamarudin
title_sort	acceptance of bank rakyat services through their corporate social responsibilities (csr) provided by bank rakyat jasin melaka / robieahton kamarudin
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/19405/ http://ir.uitm.edu.my/id/eprint/19405/1/PPb_ROBIEAHTON%20KAMARUDIN%20BM%2008_5.pdf
first_indexed	2023-09-18T23:02:30Z
last_indexed	2023-09-18T23:02:30Z
_version_	1777418266505904128

The acceptance of Bank Rakyat services through their corporate social responsibilities (CSR) provided by Bank Rakyat Jasin Melaka / Robieahton Kamarudin

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