The influence of environmental factors on the effect of market orientation towards business performance of SMEs in Yemen / Waleed Mohammed M. Al-Sabir
SMEs represent the vast majority of establishments in the Arab world and particularly in Yemen, where they represent 99% of the total number of establishments. These establishments lack a deep understanding of the importance of marketing to achieve their goals and continued growth. In addition, ther...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2015
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19392/ http://ir.uitm.edu.my/id/eprint/19392/1/ABS_WALEED%20MOHAMMED%20M.%20AL-SABIR%20VOL%207%20IGS%2015.pdf |
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uitm-19392 |
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eprints |
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uitm-193922018-06-11T06:14:56Z http://ir.uitm.edu.my/id/eprint/19392/ The influence of environmental factors on the effect of market orientation towards business performance of SMEs in Yemen / Waleed Mohammed M. Al-Sabir M. Al-Sabir, Waleed Mohammed Small business. Medium-sized business SMEs represent the vast majority of establishments in the Arab world and particularly in Yemen, where they represent 99% of the total number of establishments. These establishments lack a deep understanding of the importance of marketing to achieve their goals and continued growth. In addition, there are many SMEs that do not realize the concept of market orientation and how they apply it as one of the concepts of modern marketing that mainly focus on the customer. Furthermore, the supply and demand, forces of competition and the conditions of the market are the basic factors in the Yemeni environment that play a major role in determining to what extent large business companies, in general, are marketoriented companies, and SMEs, in particular, and their influence on the performance of these establishments. This study sought, firstly, to examine whether the relationship established between market orientation and performance in large business firm studies also holds in the context of SMEs in Yemen; and, secondly, to explore the potential effects of market turbulence, technological turbulence, competitive intensity, and market growth on the relationship between market orientation and the performance of SMEs… Institute of Graduate Studies, UiTM 2015 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19392/1/ABS_WALEED%20MOHAMMED%20M.%20AL-SABIR%20VOL%207%20IGS%2015.pdf M. Al-Sabir, Waleed Mohammed (2015) The influence of environmental factors on the effect of market orientation towards business performance of SMEs in Yemen / Waleed Mohammed M. Al-Sabir. In: The Doctoral Research Abstracts. IGS Biannual Publication, 7 (7). Institute of Graduate Studies, UiTM, Shah Alam. |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Small business. Medium-sized business |
| spellingShingle |
Small business. Medium-sized business M. Al-Sabir, Waleed Mohammed The influence of environmental factors on the effect of market orientation towards business performance of SMEs in Yemen / Waleed Mohammed M. Al-Sabir |
| description |
SMEs represent the vast majority of establishments in the Arab world and particularly in Yemen, where they represent 99% of the total number of establishments. These establishments lack a deep understanding of the importance of marketing to achieve their goals and continued growth. In addition, there are many SMEs that do not realize the concept of market orientation and how they apply it as one of the concepts of modern marketing that mainly focus on the customer. Furthermore, the supply and demand, forces of competition and the conditions of the market are the basic factors in the Yemeni environment that play a major role in determining to what extent large business companies, in general, are marketoriented companies, and SMEs, in particular, and their influence on the performance of these establishments. This study sought, firstly, to examine whether the relationship established between market orientation and performance in large business firm studies also holds in the context of SMEs in Yemen; and, secondly, to explore the potential effects of market turbulence, technological turbulence, competitive intensity, and market growth on the relationship between market orientation and the performance of SMEs… |
| format |
Book Section |
| author |
M. Al-Sabir, Waleed Mohammed |
| author_facet |
M. Al-Sabir, Waleed Mohammed |
| author_sort |
M. Al-Sabir, Waleed Mohammed |
| title |
The influence of environmental factors on the effect of market orientation towards business performance of SMEs in Yemen / Waleed Mohammed M. Al-Sabir |
| title_short |
The influence of environmental factors on the effect of market orientation towards business performance of SMEs in Yemen / Waleed Mohammed M. Al-Sabir |
| title_full |
The influence of environmental factors on the effect of market orientation towards business performance of SMEs in Yemen / Waleed Mohammed M. Al-Sabir |
| title_fullStr |
The influence of environmental factors on the effect of market orientation towards business performance of SMEs in Yemen / Waleed Mohammed M. Al-Sabir |
| title_full_unstemmed |
The influence of environmental factors on the effect of market orientation towards business performance of SMEs in Yemen / Waleed Mohammed M. Al-Sabir |
| title_sort |
influence of environmental factors on the effect of market orientation towards business performance of smes in yemen / waleed mohammed m. al-sabir |
| publisher |
Institute of Graduate Studies, UiTM |
| publishDate |
2015 |
| url |
http://ir.uitm.edu.my/id/eprint/19392/ http://ir.uitm.edu.my/id/eprint/19392/1/ABS_WALEED%20MOHAMMED%20M.%20AL-SABIR%20VOL%207%20IGS%2015.pdf |
| first_indexed |
2023-09-18T23:02:28Z |
| last_indexed |
2023-09-18T23:02:28Z |
| _version_ |
1777418264589107200 |