The influence of environmental factors on the effect of market orientation towards business performance of SMEs in Yemen / Waleed Mohammed M. Al-Sabir
SMEs represent the vast majority of establishments in the Arab world and particularly in Yemen, where they represent 99% of the total number of establishments. These establishments lack a deep understanding of the importance of marketing to achieve their goals and continued growth. In addition, ther...
| Main Author: | |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
Institute of Graduate Studies, UiTM
2015
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/19392/ http://ir.uitm.edu.my/id/eprint/19392/1/ABS_WALEED%20MOHAMMED%20M.%20AL-SABIR%20VOL%207%20IGS%2015.pdf |
| Summary: | SMEs represent the vast majority of establishments in the Arab world and particularly in Yemen, where they represent 99% of the total number of establishments. These establishments lack a deep understanding of the importance of marketing to achieve their goals and continued growth. In addition, there are many SMEs that do not realize the concept of market orientation and how they apply it as one of the concepts of modern marketing that mainly focus on the customer. Furthermore, the supply and demand, forces of competition and the conditions of the market are the basic factors in the Yemeni environment that play a major role in determining to what extent large business companies, in general, are marketoriented companies, and SMEs, in particular, and their influence on the performance of these establishments. This study sought, firstly, to examine whether the relationship established between market orientation and performance in large business firm studies also holds in the context of SMEs in Yemen; and, secondly, to explore the potential effects of market turbulence, technological turbulence, competitive intensity, and market growth on the relationship between market orientation and the performance of SMEs… |
|---|