A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait

The objective of this paper is firstly to determine the level of understanding of people towards Regular Saving Plan, which is an investment product by CIMB Wealth Advisor. Secondly,to identify the relationship between all independent variables and people understanding towards Regular Saving Plan. L...

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Bibliographic Details
Main Author:	Abd Lait, Nurhayathy
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Marketing Personnel management. Employment management
Online Access:	http://ir.uitm.edu.my/id/eprint/19356/ http://ir.uitm.edu.my/id/eprint/19356/1/PPb_NURHAYATHY%20ABD%20LAIT%20BM%2009_5.pdf

id	uitm-19356
recordtype	eprints
spelling	uitm-193562018-02-23T08:51:05Z http://ir.uitm.edu.my/id/eprint/19356/ A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait Abd Lait, Nurhayathy Marketing Personnel management. Employment management The objective of this paper is firstly to determine the level of understanding of people towards Regular Saving Plan, which is an investment product by CIMB Wealth Advisor. Secondly,to identify the relationship between all independent variables and people understanding towards Regular Saving Plan. Lastly to identify the most influence factor that contributes to the understanding of people towards Regular Saving Plan. The respondent of this study were among the staffs of Perodua Manufacturing Co. in Rawang, Selangor and 60 questionnaires had been distributed. The sampling method that been used is nonprobability sampling, that is snowball sampling, which is an initial group of respondents, is selected, usually at random. Subsequent respondent are selected based on the referrals or information provided by the initial respondents. This process may be carried out in waves by obtaining referrals from referrals. The independent variables are method of promotion strategy, consultant/salesperson and integrated marketing communication. After been tested, the result shows that the level of people understanding towards Regular Saving Plan is only moderate based on the mean value 0.365. while the relationship between independent and dependent variable shows that method of promotion strategy and consultant/salesperson are positive based on the significant, while integrated marketing communication is not significant, negative relationship. The most influence factor are method of promotion strategy and consultant/salesperson. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19356/1/PPb_NURHAYATHY%20ABD%20LAIT%20BM%2009_5.pdf Abd Lait, Nurhayathy (2009) A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Personnel management. Employment management
spellingShingle	Marketing Personnel management. Employment management Abd Lait, Nurhayathy A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait
description	The objective of this paper is firstly to determine the level of understanding of people towards Regular Saving Plan, which is an investment product by CIMB Wealth Advisor. Secondly,to identify the relationship between all independent variables and people understanding towards Regular Saving Plan. Lastly to identify the most influence factor that contributes to the understanding of people towards Regular Saving Plan. The respondent of this study were among the staffs of Perodua Manufacturing Co. in Rawang, Selangor and 60 questionnaires had been distributed. The sampling method that been used is nonprobability sampling, that is snowball sampling, which is an initial group of respondents, is selected, usually at random. Subsequent respondent are selected based on the referrals or information provided by the initial respondents. This process may be carried out in waves by obtaining referrals from referrals. The independent variables are method of promotion strategy, consultant/salesperson and integrated marketing communication. After been tested, the result shows that the level of people understanding towards Regular Saving Plan is only moderate based on the mean value 0.365. while the relationship between independent and dependent variable shows that method of promotion strategy and consultant/salesperson are positive based on the significant, while integrated marketing communication is not significant, negative relationship. The most influence factor are method of promotion strategy and consultant/salesperson.
format	Student Project
author	Abd Lait, Nurhayathy
author_facet	Abd Lait, Nurhayathy
author_sort	Abd Lait, Nurhayathy
title	A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait
title_short	A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait
title_full	A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait
title_fullStr	A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait
title_full_unstemmed	A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait
title_sort	study on level of understanding of people towards regular saving plan / nurhayathy abd lait
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/19356/ http://ir.uitm.edu.my/id/eprint/19356/1/PPb_NURHAYATHY%20ABD%20LAIT%20BM%2009_5.pdf
first_indexed	2023-09-18T23:02:23Z
last_indexed	2023-09-18T23:02:23Z
_version_	1777418259779289088

A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait

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