The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof

We have many automotive companies registered in Malaysia with a variety of their product lines. Thus, car purchasers in Malaysia will have a lot of choices. Cars are necessity for Malaysian people because their obligation in life such as going to work and many more. To cope with this scenario, Perod...

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Bibliographic Details
Main Author:	Mohd Yusof, Nuraini
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Market segmentation. Target marketing
Online Access:	http://ir.uitm.edu.my/id/eprint/19345/ http://ir.uitm.edu.my/id/eprint/19345/1/PPb_NURAINI%20MOHD%20YUSOF%20BM%2008_5.pdf

id	uitm-19345
recordtype	eprints
spelling	uitm-193452018-02-27T07:02:23Z http://ir.uitm.edu.my/id/eprint/19345/ The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof Mohd Yusof, Nuraini Market segmentation. Target marketing We have many automotive companies registered in Malaysia with a variety of their product lines. Thus, car purchasers in Malaysia will have a lot of choices. Cars are necessity for Malaysian people because their obligation in life such as going to work and many more. To cope with this scenario, Perodua must focus on providing products from a demand side perspective. This research is about a study on the effectiveness of Perodua's product strategies in positioning its brand as preferred brand among car purchasers. The methodology used for this research is convenience sampling whereby 100 people who owned Perodua cars at Bukit Sentosa Rawang are currently picked. The collected the data were analyzed and summarized in a readable and easily interpretable form. From the final analysis, monthly income and occupation have significant difference towards product strategies. In this study, the researcher can conclude that the higher is the income and the more the occupation of the respondents categorized as professionals, the least will be the respondents' buying Perodua car. In other hand, all the independent variables i.e. consumer motivation, personality and consumer behavior, consumer perception, consumer learning and attitude formation have relationship with product strategies. It can be concluded based on the relationship that the consumers' perception is highly influence the product strategies. Thus Perodua car purchasers highly preferred a car with good design. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19345/1/PPb_NURAINI%20MOHD%20YUSOF%20BM%2008_5.pdf Mohd Yusof, Nuraini (2008) The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market segmentation. Target marketing
spellingShingle	Market segmentation. Target marketing Mohd Yusof, Nuraini The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof
description	We have many automotive companies registered in Malaysia with a variety of their product lines. Thus, car purchasers in Malaysia will have a lot of choices. Cars are necessity for Malaysian people because their obligation in life such as going to work and many more. To cope with this scenario, Perodua must focus on providing products from a demand side perspective. This research is about a study on the effectiveness of Perodua's product strategies in positioning its brand as preferred brand among car purchasers. The methodology used for this research is convenience sampling whereby 100 people who owned Perodua cars at Bukit Sentosa Rawang are currently picked. The collected the data were analyzed and summarized in a readable and easily interpretable form. From the final analysis, monthly income and occupation have significant difference towards product strategies. In this study, the researcher can conclude that the higher is the income and the more the occupation of the respondents categorized as professionals, the least will be the respondents' buying Perodua car. In other hand, all the independent variables i.e. consumer motivation, personality and consumer behavior, consumer perception, consumer learning and attitude formation have relationship with product strategies. It can be concluded based on the relationship that the consumers' perception is highly influence the product strategies. Thus Perodua car purchasers highly preferred a car with good design.
format	Student Project
author	Mohd Yusof, Nuraini
author_facet	Mohd Yusof, Nuraini
author_sort	Mohd Yusof, Nuraini
title	The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof
title_short	The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof
title_full	The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof
title_fullStr	The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof
title_full_unstemmed	The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof
title_sort	effectiveness of product strategies in positioning perodua sdn bhd as preffered brand among car purchasers / nuraini mohd yusof
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/19345/ http://ir.uitm.edu.my/id/eprint/19345/1/PPb_NURAINI%20MOHD%20YUSOF%20BM%2008_5.pdf
first_indexed	2023-09-18T23:02:22Z
last_indexed	2023-09-18T23:02:22Z
_version_	1777418258140364800

The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof

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