Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman

Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman

This research was conducted for the purposed of "Reading Behavior towards Utusan Malaysia among Students of Public Institution of Higher Learning (IPTA) in Klang Valley: An Exploratory Research. The main objective of this research was to determine readers' reading habits, identify the read...

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Bibliographic Details
Main Author: Sulaiman, Norshida
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Reading (General)
Online Access:http://ir.uitm.edu.my/id/eprint/19327/
http://ir.uitm.edu.my/id/eprint/19327/1/PPb_NORSHIDA%20SULAIMAN%20BM%2007_5.pdf
id uitm-19327
recordtype eprints
spelling uitm-193272018-02-22T08:17:37Z http://ir.uitm.edu.my/id/eprint/19327/ Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman Sulaiman, Norshida Reading (General) This research was conducted for the purposed of "Reading Behavior towards Utusan Malaysia among Students of Public Institution of Higher Learning (IPTA) in Klang Valley: An Exploratory Research. The main objective of this research was to determine readers' reading habits, identify the readers' reading purpose, identify the readers' reading attitudes, determine the readers' preference section and to identify readers' buying frequencies towards Utusan Malaysia newspaper. The respondent of this study was students of Public Institutions of Higher Learning (IPTA) in Klang Valley. 50 questionnaires were collected from them. The researcher had used convenience sampling as the sampling technique. The conclusion of this study was the outcome from the survey analysis and findings. Through the research, it shows their reading behaviour toward Utusan Malaysia is positively contributed by the reading habits, purpose, attitudes and preference and also buying frequency. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19327/1/PPb_NORSHIDA%20SULAIMAN%20BM%2007_5.pdf Sulaiman, Norshida (2007) Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Reading (General)
spellingShingle Reading (General)
Sulaiman, Norshida
Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman
description This research was conducted for the purposed of "Reading Behavior towards Utusan Malaysia among Students of Public Institution of Higher Learning (IPTA) in Klang Valley: An Exploratory Research. The main objective of this research was to determine readers' reading habits, identify the readers' reading purpose, identify the readers' reading attitudes, determine the readers' preference section and to identify readers' buying frequencies towards Utusan Malaysia newspaper. The respondent of this study was students of Public Institutions of Higher Learning (IPTA) in Klang Valley. 50 questionnaires were collected from them. The researcher had used convenience sampling as the sampling technique. The conclusion of this study was the outcome from the survey analysis and findings. Through the research, it shows their reading behaviour toward Utusan Malaysia is positively contributed by the reading habits, purpose, attitudes and preference and also buying frequency.
format Student Project
author Sulaiman, Norshida
author_facet Sulaiman, Norshida
author_sort Sulaiman, Norshida
title Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman
title_short Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman
title_full Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman
title_fullStr Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman
title_full_unstemmed Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman
title_sort reading behavior towards utusan malaysia among students of public institutions of higher learning (ipta) in klang valley / norshida sulaiman
publisher Faculty of Business and Management
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/19327/
http://ir.uitm.edu.my/id/eprint/19327/1/PPb_NORSHIDA%20SULAIMAN%20BM%2007_5.pdf
first_indexed 2023-09-18T23:02:19Z
last_indexed 2023-09-18T23:02:19Z
_version_ 1777418255675162624

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