Customer loyalty: A case study of Bank Rakyat, Melawati branch, Kuala Lumpur / Norsaliza Mohd Saad
In a service business, quality depends on the customer's experience with delivery because, unlike products, services are experienced while they are produced. Studies from the service literature emphasize the importance of quality perceptions and the relationship between service satisfaction and...
Main Author: | Mohd Saad, Norsaliza |
---|---|
Format: | Student Project |
Language: | English |
Published: |
Faculty of Business and Management
2006
|
Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/19325/ http://ir.uitm.edu.my/id/eprint/19325/1/PPb_NORSALIZA%20MOHD%20SAAD%20BM%2006_5.pdf |
Similar Items
-
Factors that contribute to customers loyalty towards nutrilite: A case study in Cheras, Kuala Lumpur / Nur Syafiqah Alia Muhamad Ali
by: Muhamad Ali, Nur Syafiqah Alia
Published: (2008) -
A study on customer awareness and satisfaction towards Bai al'inah concept and services provided by Bank Rakyat, Jengka Branch / Siti Hajar Abdul Hamid
by: Abdul Hamid, Siti Hajar
Published: (2005) -
Measuring customer satisfaction on service quality in Bank Rakyat / Raja Harun Tengku Wasimah
by: Raja Harun, Tengku Wasimah
Published: (2011) -
Customer loyalty towards Terengganu Equestrian Resort / Mohd Azraf Zakaria
by: Zakaria, Mohd Azraf
Published: (2011) -
The relationship between service quality, customer satisfaction and customer loyalty towards KTMB (Commuter) / Norshafina Abdullah
by: Abdullah, Norshafina
Published: (2007)