A study on promotion strategy of KTMB Intercity service's in enhancing customer loyalty / Nor Azwa Aminudin
The main purpose of the research is to identify and determine the factors that effect the customer loyalty toward the KTMB Intercity services. Factors such as advertising, sales promotion, personal selling, and publicity have been identified in order to investigate whether or not these factors have...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2007
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19298/ http://ir.uitm.edu.my/id/eprint/19298/1/PPb_NOR%20AZWA%20AMINUDIN%20BM%2007_5.pdf |