A study on promotion strategy of KTMB Intercity service's in enhancing customer loyalty / Nor Azwa Aminudin

The main purpose of the research is to identify and determine the factors that effect the customer loyalty toward the KTMB Intercity services. Factors such as advertising, sales promotion, personal selling, and publicity have been identified in order to investigate whether or not these factors have...

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Bibliographic Details
Main Author:	Aminudin, Nor Azwa
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/19298/ http://ir.uitm.edu.my/id/eprint/19298/1/PPb_NOR%20AZWA%20AMINUDIN%20BM%2007_5.pdf

id	uitm-19298
recordtype	eprints
spelling	uitm-192982018-02-23T09:09:04Z http://ir.uitm.edu.my/id/eprint/19298/ A study on promotion strategy of KTMB Intercity service's in enhancing customer loyalty / Nor Azwa Aminudin Aminudin, Nor Azwa Consumer satisfaction The main purpose of the research is to identify and determine the factors that effect the customer loyalty toward the KTMB Intercity services. Factors such as advertising, sales promotion, personal selling, and publicity have been identified in order to investigate whether or not these factors have significant relationship with customer loyalty. For this study, the questionnaire will be distributed to 50 respondents, taken at Kuala Lumpur Central Station and several other locations such as Gemas Station and Wakaf Bharu Station. Data obtained using two methods that are primary and secondary data. The survey is investigated about the promotion strategy that will enhance customer loyalty whereby the respondents will be asked about the promotion strategy (advertising, sales promotion, personal selling, and publicity) and the recommendation in improving the promotion strategy that have being done by the KTMB Intercity. Once the necessary data has been collected, the data will be analyzed and summarized in a readable and easily interpretable form. The Statistical Package for the Social Science (SPSS) version 12.0 has been used to summarize the data. The results are in the form of reliability testing, frequency, cross tabulation, correlation, and regression analysis. This research found that respondents are still not aware with the products/services offered by KTMB Intercity. They need more promotion on the products/services that offered by KTMB in order to make them familiar with the company's products/services as compete with others transportation company and to increase their loyal customer in the future. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19298/1/PPb_NOR%20AZWA%20AMINUDIN%20BM%2007_5.pdf Aminudin, Nor Azwa (2007) A study on promotion strategy of KTMB Intercity service's in enhancing customer loyalty / Nor Azwa Aminudin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Aminudin, Nor Azwa A study on promotion strategy of KTMB Intercity service's in enhancing customer loyalty / Nor Azwa Aminudin
description	The main purpose of the research is to identify and determine the factors that effect the customer loyalty toward the KTMB Intercity services. Factors such as advertising, sales promotion, personal selling, and publicity have been identified in order to investigate whether or not these factors have significant relationship with customer loyalty. For this study, the questionnaire will be distributed to 50 respondents, taken at Kuala Lumpur Central Station and several other locations such as Gemas Station and Wakaf Bharu Station. Data obtained using two methods that are primary and secondary data. The survey is investigated about the promotion strategy that will enhance customer loyalty whereby the respondents will be asked about the promotion strategy (advertising, sales promotion, personal selling, and publicity) and the recommendation in improving the promotion strategy that have being done by the KTMB Intercity. Once the necessary data has been collected, the data will be analyzed and summarized in a readable and easily interpretable form. The Statistical Package for the Social Science (SPSS) version 12.0 has been used to summarize the data. The results are in the form of reliability testing, frequency, cross tabulation, correlation, and regression analysis. This research found that respondents are still not aware with the products/services offered by KTMB Intercity. They need more promotion on the products/services that offered by KTMB in order to make them familiar with the company's products/services as compete with others transportation company and to increase their loyal customer in the future.
format	Student Project
author	Aminudin, Nor Azwa
author_facet	Aminudin, Nor Azwa
author_sort	Aminudin, Nor Azwa
title	A study on promotion strategy of KTMB Intercity service's in enhancing customer loyalty / Nor Azwa Aminudin
title_short	A study on promotion strategy of KTMB Intercity service's in enhancing customer loyalty / Nor Azwa Aminudin
title_full	A study on promotion strategy of KTMB Intercity service's in enhancing customer loyalty / Nor Azwa Aminudin
title_fullStr	A study on promotion strategy of KTMB Intercity service's in enhancing customer loyalty / Nor Azwa Aminudin
title_full_unstemmed	A study on promotion strategy of KTMB Intercity service's in enhancing customer loyalty / Nor Azwa Aminudin
title_sort	study on promotion strategy of ktmb intercity service's in enhancing customer loyalty / nor azwa aminudin
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/19298/ http://ir.uitm.edu.my/id/eprint/19298/1/PPb_NOR%20AZWA%20AMINUDIN%20BM%2007_5.pdf
first_indexed	2023-09-18T23:02:16Z
last_indexed	2023-09-18T23:02:16Z
_version_	1777418252334399488

A study on promotion strategy of KTMB Intercity service's in enhancing customer loyalty / Nor Azwa Aminudin

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