The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin

This research was conducted for the purposed of "The Relationship between Approach Behavior and Servicescape of Event organized by Tourism Malaysia". The main objective of this research was to determine the levels of customer satisfaction for the elements of servicescape that is physical f...

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Bibliographic Details
Main Author:	Kamaruddin, Nor Azreen
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Travel. Voyages and travels (General)
Online Access:	http://ir.uitm.edu.my/id/eprint/19296/ http://ir.uitm.edu.my/id/eprint/19296/1/PPb_NOR%20AZREEN%20KAMARUDDIN%20BM%2006_5.pdf

id	uitm-19296
recordtype	eprints
spelling	uitm-192962018-02-23T09:06:35Z http://ir.uitm.edu.my/id/eprint/19296/ The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin Kamaruddin, Nor Azreen Travel. Voyages and travels (General) This research was conducted for the purposed of "The Relationship between Approach Behavior and Servicescape of Event organized by Tourism Malaysia". The main objective of this research was to determine the levels of customer satisfaction for the elements of servicescape that is physical facility, ambient condition, location and interpersonal condition whether to participate and lengthen the stay in the next event for the approach behaviour. The respondent of this study was hoteliers in Kuala Lumpur and Selangor. 80 questionnaires had been distributed to those hoteliers who participate the event organized by Tourism Malaysia. The researcher had used probability sampling and simple random sampling as the sampling technique. The conclusion of this study was the outcome from the survey analysis and findings. Through the research, it shows that majority of hoteliers who involved in the event organized by Tourism Malaysia found that the services were effective since objective of this study have been met. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19296/1/PPb_NOR%20AZREEN%20KAMARUDDIN%20BM%2006_5.pdf Kamaruddin, Nor Azreen (2006) The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Travel. Voyages and travels (General)
spellingShingle	Travel. Voyages and travels (General) Kamaruddin, Nor Azreen The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin
description	This research was conducted for the purposed of "The Relationship between Approach Behavior and Servicescape of Event organized by Tourism Malaysia". The main objective of this research was to determine the levels of customer satisfaction for the elements of servicescape that is physical facility, ambient condition, location and interpersonal condition whether to participate and lengthen the stay in the next event for the approach behaviour. The respondent of this study was hoteliers in Kuala Lumpur and Selangor. 80 questionnaires had been distributed to those hoteliers who participate the event organized by Tourism Malaysia. The researcher had used probability sampling and simple random sampling as the sampling technique. The conclusion of this study was the outcome from the survey analysis and findings. Through the research, it shows that majority of hoteliers who involved in the event organized by Tourism Malaysia found that the services were effective since objective of this study have been met.
format	Student Project
author	Kamaruddin, Nor Azreen
author_facet	Kamaruddin, Nor Azreen
author_sort	Kamaruddin, Nor Azreen
title	The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin
title_short	The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin
title_full	The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin
title_fullStr	The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin
title_full_unstemmed	The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin
title_sort	relationship between approach behavior and servicescape of event organized by tourism malaysia / nor azreen kamaruddin
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/19296/ http://ir.uitm.edu.my/id/eprint/19296/1/PPb_NOR%20AZREEN%20KAMARUDDIN%20BM%2006_5.pdf
first_indexed	2023-09-18T23:02:16Z
last_indexed	2023-09-18T23:02:16Z
_version_	1777418252036603904

The relationship between approach behavior and servicescape of event organized by Tourism Malaysia / Nor Azreen Kamaruddin

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