Rebranding as an assessment of brand management strategy: the case of Malaysian Government linked companies (GLCS) / Rosni Jaafar
This is an exploratory study about organisations using rebranding as a brand management strategy in Malaysia. It aims to identify motivations or reasons for companies to undertake the rebranding exercise and to determine the stages in the rebranding process. Substantial studies on rebranding have be...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/19144/ http://ir.uitm.edu.my/id/eprint/19144/1/ABS_ROSNI%20JAAFAR%20TDRA%20VOL%204%20IGS%2013.pdf |
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uitm-19144 |
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| recordtype |
eprints |
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uitm-191442018-06-11T06:14:47Z http://ir.uitm.edu.my/id/eprint/19144/ Rebranding as an assessment of brand management strategy: the case of Malaysian Government linked companies (GLCS) / Rosni Jaafar Jaafar, Rosni Malaysia This is an exploratory study about organisations using rebranding as a brand management strategy in Malaysia. It aims to identify motivations or reasons for companies to undertake the rebranding exercise and to determine the stages in the rebranding process. Substantial studies on rebranding have been conducted in Europe and the United States where brand management is an acknowledged strategy for successful businesses. This study seeks to document the reasons for rebranding and stages of the rebranding process of Malaysian companies. A comparison of similarities and differences of the Malaysian rebranding experience with existing studies was conducted. Based on the findings a conceptual framework is proposed… Institute of Graduate Studies, UiTM 2013 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19144/1/ABS_ROSNI%20JAAFAR%20TDRA%20VOL%204%20IGS%2013.pdf Jaafar, Rosni (2013) Rebranding as an assessment of brand management strategy: the case of Malaysian Government linked companies (GLCS) / Rosni Jaafar. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 4 (4). Institute of Graduate Studies, UiTM, Shah Alam. |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Malaysia |
| spellingShingle |
Malaysia Jaafar, Rosni Rebranding as an assessment of brand management strategy: the case of Malaysian Government linked companies (GLCS) / Rosni Jaafar |
| description |
This is an exploratory study about organisations using rebranding as a brand management strategy in Malaysia. It aims to identify motivations or reasons for companies to undertake the rebranding exercise and to determine the stages in the rebranding process. Substantial studies on rebranding have been conducted in Europe and the United States where brand management is an acknowledged strategy for successful businesses. This study seeks to document the reasons for rebranding and stages of the rebranding process of Malaysian companies. A comparison of similarities and differences of the Malaysian rebranding experience with existing studies was conducted. Based on the findings a conceptual framework is proposed… |
| format |
Book Section |
| author |
Jaafar, Rosni |
| author_facet |
Jaafar, Rosni |
| author_sort |
Jaafar, Rosni |
| title |
Rebranding as an assessment of brand management strategy: the case of Malaysian Government linked companies (GLCS) / Rosni Jaafar |
| title_short |
Rebranding as an assessment of brand management strategy: the case of Malaysian Government linked companies (GLCS) / Rosni Jaafar |
| title_full |
Rebranding as an assessment of brand management strategy: the case of Malaysian Government linked companies (GLCS) / Rosni Jaafar |
| title_fullStr |
Rebranding as an assessment of brand management strategy: the case of Malaysian Government linked companies (GLCS) / Rosni Jaafar |
| title_full_unstemmed |
Rebranding as an assessment of brand management strategy: the case of Malaysian Government linked companies (GLCS) / Rosni Jaafar |
| title_sort |
rebranding as an assessment of brand management strategy: the case of malaysian government linked companies (glcs) / rosni jaafar |
| publisher |
Institute of Graduate Studies, UiTM |
| publishDate |
2013 |
| url |
http://ir.uitm.edu.my/id/eprint/19144/ http://ir.uitm.edu.my/id/eprint/19144/1/ABS_ROSNI%20JAAFAR%20TDRA%20VOL%204%20IGS%2013.pdf |
| first_indexed |
2023-09-18T23:01:57Z |
| last_indexed |
2023-09-18T23:01:57Z |
| _version_ |
1777418231764484096 |