Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman

Today’s foodservice industry management must place a high priority on understanding the growing markets, as a result of rapid urbanization and rising numbers of tourists. This fast growing industry has a huge influence on the global economy, however it is greatly affected by customers’ ever-changing...

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Bibliographic Details
Main Author:	Abang Abdulrahman, Abang Zainoren
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2012
Subjects:	Consumer satisfaction Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/19084/ http://ir.uitm.edu.my/id/eprint/19084/1/ABS_ABANG%20ZAINOREN%20ABANG%20ABDULRAHMAN%20TDRA%20VOL%201%20IGS%2012.pdf

id	uitm-19084
recordtype	eprints
spelling	uitm-190842018-06-08T03:14:53Z http://ir.uitm.edu.my/id/eprint/19084/ Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman Abang Abdulrahman, Abang Zainoren Consumer satisfaction Customer services. Customer relations Today’s foodservice industry management must place a high priority on understanding the growing markets, as a result of rapid urbanization and rising numbers of tourists. This fast growing industry has a huge influence on the global economy, however it is greatly affected by customers’ ever-changing preferences. It is essential for managers to gain and sustain strategic advantage in the highly competitive industry due to the low entrant barrier. However to be competitive in this industry requires a local customer preference assessment. Most studies in this area are from outside Malaysia, subsequently they might not be appropriate for any strategy development that will improve customer satisfaction and loyalty in the Malaysian setting. Institute of Graduate Studies, UiTM 2012 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/19084/1/ABS_ABANG%20ZAINOREN%20ABANG%20ABDULRAHMAN%20TDRA%20VOL%201%20IGS%2012.pdf Abang Abdulrahman, Abang Zainoren (2012) Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman. In: The Doctoral Research Abstracts. IPSis Biannual Publication, 1 (1). Institute of Graduate Studies, UiTM, Shah Alam.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction Customer services. Customer relations
spellingShingle	Consumer satisfaction Customer services. Customer relations Abang Abdulrahman, Abang Zainoren Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman
description	Today’s foodservice industry management must place a high priority on understanding the growing markets, as a result of rapid urbanization and rising numbers of tourists. This fast growing industry has a huge influence on the global economy, however it is greatly affected by customers’ ever-changing preferences. It is essential for managers to gain and sustain strategic advantage in the highly competitive industry due to the low entrant barrier. However to be competitive in this industry requires a local customer preference assessment. Most studies in this area are from outside Malaysia, subsequently they might not be appropriate for any strategy development that will improve customer satisfaction and loyalty in the Malaysian setting.
format	Book Section
author	Abang Abdulrahman, Abang Zainoren
author_facet	Abang Abdulrahman, Abang Zainoren
author_sort	Abang Abdulrahman, Abang Zainoren
title	Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman
title_short	Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman
title_full	Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman
title_fullStr	Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman
title_full_unstemmed	Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman
title_sort	dimension of customer preference in the malaysian foodservice industry:the relationship with customer satisfaction and loyalty / abang zainoren abang abdulrahman
publisher	Institute of Graduate Studies, UiTM
publishDate	2012
url	http://ir.uitm.edu.my/id/eprint/19084/ http://ir.uitm.edu.my/id/eprint/19084/1/ABS_ABANG%20ZAINOREN%20ABANG%20ABDULRAHMAN%20TDRA%20VOL%201%20IGS%2012.pdf
first_indexed	2023-09-18T23:01:49Z
last_indexed	2023-09-18T23:01:49Z
_version_	1777418223252144128

Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman

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