Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul

Majlis Tindakan Ekonomi dan Sosial Bumiputera (MTESB) as one of the division under Melaka Chief Minister's Department is to focus on the planning, strategy formulation and implementation the efforts to produce and create a Bumiputera Industrial and Commercial Community (Masyarakat Perdagangan d...

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Bibliographic Details
Main Author:	Masrul, Mashanim
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/19083/ http://ir.uitm.edu.my/id/eprint/19083/1/PPb_MASHANIM%20MASRUL%20BM%2007_5.pdf

id	uitm-19083
recordtype	eprints
spelling	uitm-190832018-02-06T06:28:30Z http://ir.uitm.edu.my/id/eprint/19083/ Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul Masrul, Mashanim Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Majlis Tindakan Ekonomi dan Sosial Bumiputera (MTESB) as one of the division under Melaka Chief Minister's Department is to focus on the planning, strategy formulation and implementation the efforts to produce and create a Bumiputera Industrial and Commercial Community (Masyarakat Perdagangan dan Perindustrian Bumiputera (MPPB) ) that is competent moving forward and strong in facing challenges. However since, this organization is a public sector, most of the bumiputera's entrepreneur perception and acceptance towards the programs is somehow low. This is because due to not many of the bumiputera's entrepreneur realize the exact function of this organization. The main purpose of this study is somehow to observe the level of customers' perception towards the programs conducted by MTESB and also the factors influence customer perception which are the service provided, quality of the programs and also customer trust. This research is conducted by using non-probability sampling and the sampling method is convenience sampling. The sampling size is 50 respondents, which consist of those who had participated in the programs. From the finding the factor that the most influence customer perception is customer trust. Based on the finding, some recommendations have been suggested in order to help increase customers' perception. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19083/1/PPb_MASHANIM%20MASRUL%20BM%2007_5.pdf Masrul, Mashanim (2007) Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Masrul, Mashanim Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul
description	Majlis Tindakan Ekonomi dan Sosial Bumiputera (MTESB) as one of the division under Melaka Chief Minister's Department is to focus on the planning, strategy formulation and implementation the efforts to produce and create a Bumiputera Industrial and Commercial Community (Masyarakat Perdagangan dan Perindustrian Bumiputera (MPPB) ) that is competent moving forward and strong in facing challenges. However since, this organization is a public sector, most of the bumiputera's entrepreneur perception and acceptance towards the programs is somehow low. This is because due to not many of the bumiputera's entrepreneur realize the exact function of this organization. The main purpose of this study is somehow to observe the level of customers' perception towards the programs conducted by MTESB and also the factors influence customer perception which are the service provided, quality of the programs and also customer trust. This research is conducted by using non-probability sampling and the sampling method is convenience sampling. The sampling size is 50 respondents, which consist of those who had participated in the programs. From the finding the factor that the most influence customer perception is customer trust. Based on the finding, some recommendations have been suggested in order to help increase customers' perception.
format	Student Project
author	Masrul, Mashanim
author_facet	Masrul, Mashanim
author_sort	Masrul, Mashanim
title	Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul
title_short	Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul
title_full	Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul
title_fullStr	Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul
title_full_unstemmed	Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul
title_sort	customers' perception towards the programs conducted by majlis tindakan ekonomi dan sosial bumiputera melaka / mashanim masrul
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/19083/ http://ir.uitm.edu.my/id/eprint/19083/1/PPb_MASHANIM%20MASRUL%20BM%2007_5.pdf
first_indexed	2023-09-18T23:01:48Z
last_indexed	2023-09-18T23:01:48Z
_version_	1777418223094857728

Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul

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