FAMA's product brand: An analysis of product penetration strategy / Liyana Mohammad Zakaria

This research has been conducted in order to know about ‘ FAMA's Product Brand: An Analysis of Product Penetration Strategy ’. The dependent variable is product brand while the independent variables are promotion strategy, market development and product development. This research is conducted i...

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Bibliographic Details
Main Author: Mohammad Zakaria, Liyana
Format: Student Project
Language:English
Published: Faculty of Business and Management 2008
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/19078/
http://ir.uitm.edu.my/id/eprint/19078/1/PPb_LIYANA%20MOHAMMAD%20ZAKARIA%20BM%2008_5.pdf