The effectiveness of promotional tools to enhance public awareness towards services provided by Melaka International Trade Centre (MITC) / Liyana Baharudin

Melaka International Trade Centre (MITC) is one of the great places which have organized various functions and events in Melaka. MITC always ensure that they have sufficient advertisement and publicity to enhance customers' awareness. But, MITC want to more ensure either the promotional tools u...

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Bibliographic Details
Main Author:	Baharudin, Liyana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Personnel management. Employment management Advertising
Online Access:	http://ir.uitm.edu.my/id/eprint/19076/ http://ir.uitm.edu.my/id/eprint/19076/1/PPb_LIYANA%20BAHARUDIN%20BM%2007_5.pdf

id	uitm-19076
recordtype	eprints
spelling	uitm-190762018-02-06T03:42:00Z http://ir.uitm.edu.my/id/eprint/19076/ The effectiveness of promotional tools to enhance public awareness towards services provided by Melaka International Trade Centre (MITC) / Liyana Baharudin Baharudin, Liyana Personnel management. Employment management Advertising Melaka International Trade Centre (MITC) is one of the great places which have organized various functions and events in Melaka. MITC always ensure that they have sufficient advertisement and publicity to enhance customers' awareness. But, MITC want to more ensure either the promotional tools used by the organization such as telemarketing, fax marketing and e-marketing and outdoor marketing is effective or not in order to enhance public awareness towards services provided by MITC. In this study, MITC seems to face several problems especially in ensuring either the promotional tools done by MITC will enhance level of public awareness or the other way round. The objective of this research is to examine whether the promotional tools done by MITC are effective, to determine the most effective promotional tools which may enhance public awareness towards services provided by MITC as well as to identify the level of public awareness towards MITC. In this research, the researcher uses exploratory and descriptive study. More over, the researcher also uses non-probability sampling technique and convenience sampling to obtain sample of convenience elements. The findings related to the promotional tools done by MITC is effective to enhance public awareness, but the organization should give more emphasize to outdoor marketing, since it is the most effective promotional tools which enhance public awareness. The level of public awareness is quite high as well since people are aware and desired to attend or organize event at MITC. They also agreed that they will use MITC services in the future even though they haven't used it before. By doing this research, MITC will alert the factor that increase their effort in the future to have more effective ways to make the public become more aware of what MITC has to offer. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19076/1/PPb_LIYANA%20BAHARUDIN%20BM%2007_5.pdf Baharudin, Liyana (2007) The effectiveness of promotional tools to enhance public awareness towards services provided by Melaka International Trade Centre (MITC) / Liyana Baharudin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Personnel management. Employment management Advertising
spellingShingle	Personnel management. Employment management Advertising Baharudin, Liyana The effectiveness of promotional tools to enhance public awareness towards services provided by Melaka International Trade Centre (MITC) / Liyana Baharudin
description	Melaka International Trade Centre (MITC) is one of the great places which have organized various functions and events in Melaka. MITC always ensure that they have sufficient advertisement and publicity to enhance customers' awareness. But, MITC want to more ensure either the promotional tools used by the organization such as telemarketing, fax marketing and e-marketing and outdoor marketing is effective or not in order to enhance public awareness towards services provided by MITC. In this study, MITC seems to face several problems especially in ensuring either the promotional tools done by MITC will enhance level of public awareness or the other way round. The objective of this research is to examine whether the promotional tools done by MITC are effective, to determine the most effective promotional tools which may enhance public awareness towards services provided by MITC as well as to identify the level of public awareness towards MITC. In this research, the researcher uses exploratory and descriptive study. More over, the researcher also uses non-probability sampling technique and convenience sampling to obtain sample of convenience elements. The findings related to the promotional tools done by MITC is effective to enhance public awareness, but the organization should give more emphasize to outdoor marketing, since it is the most effective promotional tools which enhance public awareness. The level of public awareness is quite high as well since people are aware and desired to attend or organize event at MITC. They also agreed that they will use MITC services in the future even though they haven't used it before. By doing this research, MITC will alert the factor that increase their effort in the future to have more effective ways to make the public become more aware of what MITC has to offer.
format	Student Project
author	Baharudin, Liyana
author_facet	Baharudin, Liyana
author_sort	Baharudin, Liyana
title	The effectiveness of promotional tools to enhance public awareness towards services provided by Melaka International Trade Centre (MITC) / Liyana Baharudin
title_short	The effectiveness of promotional tools to enhance public awareness towards services provided by Melaka International Trade Centre (MITC) / Liyana Baharudin
title_full	The effectiveness of promotional tools to enhance public awareness towards services provided by Melaka International Trade Centre (MITC) / Liyana Baharudin
title_fullStr	The effectiveness of promotional tools to enhance public awareness towards services provided by Melaka International Trade Centre (MITC) / Liyana Baharudin
title_full_unstemmed	The effectiveness of promotional tools to enhance public awareness towards services provided by Melaka International Trade Centre (MITC) / Liyana Baharudin
title_sort	effectiveness of promotional tools to enhance public awareness towards services provided by melaka international trade centre (mitc) / liyana baharudin
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/19076/ http://ir.uitm.edu.my/id/eprint/19076/1/PPb_LIYANA%20BAHARUDIN%20BM%2007_5.pdf
first_indexed	2023-09-18T23:01:47Z
last_indexed	2023-09-18T23:01:47Z
_version_	1777418222112342016

The effectiveness of promotional tools to enhance public awareness towards services provided by Melaka International Trade Centre (MITC) / Liyana Baharudin

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