The effectiveness of promotionals tools towards customer awareness for Biossentials Puri Spa, Melaka / Ielda Suraya Yahaya

Biossentials Puri Spa was opened in March 2006. Such as new company Biossentials Puri Spa need to make effective promotion in order to create awareness to the customer beside most of the customer unaware the existing of Bioassential Puri Spa Due to that problem matter, researcher does the research s...

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Bibliographic Details
Main Author:	Yahaya, Ielda Suraya
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/19064/ http://ir.uitm.edu.my/id/eprint/19064/1/PPb_IELDA%20SURAYA%20YAHAYA%20BM%2009_5.pdf

id	uitm-19064
recordtype	eprints
spelling	uitm-190642018-02-06T05:51:58Z http://ir.uitm.edu.my/id/eprint/19064/ The effectiveness of promotionals tools towards customer awareness for Biossentials Puri Spa, Melaka / Ielda Suraya Yahaya Yahaya, Ielda Suraya Customer services. Customer relations Biossentials Puri Spa was opened in March 2006. Such as new company Biossentials Puri Spa need to make effective promotion in order to create awareness to the customer beside most of the customer unaware the existing of Bioassential Puri Spa Due to that problem matter, researcher does the research study on the effectiveness of promotional tools in enhancing customer awareness of Biossential Puri Spa that come with the objectives,(i) to study the effectiveness of existing promotion tools used by Biossentials Puri Spa, (ii) to identify which promotional tools are the effective to increase customer awareness and (iii) to determine the level of customer awareness toward promotional activity of Biossentials Puri Spa. In this study, the research design of Descriptive Research and Causal Research are being used. For sampling technique, researcher used Simple Random Sampling in non.. probability for this study. Researcher distributed the sixty questionnaires to respondents randomly around Melaka Tengah to have primary data for data analysis and other sources of secondary data from reports journals and so on. Once the necessary data has been collected, the data will be analyzed and summarized in a readable and easily interpretable form. The Statistical Package for the Special Science (SPSS) has been used to summarize data. The results are in the form of reliability testing, frequency, percentage, mean and rank. This research found that respondents are still unaware with the existing Biossentials Puri Spa. So they need choose the effectiveness promotional tools in enhancing customer awareness and in order to boost the sales. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19064/1/PPb_IELDA%20SURAYA%20YAHAYA%20BM%2009_5.pdf Yahaya, Ielda Suraya (2009) The effectiveness of promotionals tools towards customer awareness for Biossentials Puri Spa, Melaka / Ielda Suraya Yahaya. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Customer services. Customer relations
spellingShingle	Customer services. Customer relations Yahaya, Ielda Suraya The effectiveness of promotionals tools towards customer awareness for Biossentials Puri Spa, Melaka / Ielda Suraya Yahaya
description	Biossentials Puri Spa was opened in March 2006. Such as new company Biossentials Puri Spa need to make effective promotion in order to create awareness to the customer beside most of the customer unaware the existing of Bioassential Puri Spa Due to that problem matter, researcher does the research study on the effectiveness of promotional tools in enhancing customer awareness of Biossential Puri Spa that come with the objectives,(i) to study the effectiveness of existing promotion tools used by Biossentials Puri Spa, (ii) to identify which promotional tools are the effective to increase customer awareness and (iii) to determine the level of customer awareness toward promotional activity of Biossentials Puri Spa. In this study, the research design of Descriptive Research and Causal Research are being used. For sampling technique, researcher used Simple Random Sampling in non.. probability for this study. Researcher distributed the sixty questionnaires to respondents randomly around Melaka Tengah to have primary data for data analysis and other sources of secondary data from reports journals and so on. Once the necessary data has been collected, the data will be analyzed and summarized in a readable and easily interpretable form. The Statistical Package for the Special Science (SPSS) has been used to summarize data. The results are in the form of reliability testing, frequency, percentage, mean and rank. This research found that respondents are still unaware with the existing Biossentials Puri Spa. So they need choose the effectiveness promotional tools in enhancing customer awareness and in order to boost the sales.
format	Student Project
author	Yahaya, Ielda Suraya
author_facet	Yahaya, Ielda Suraya
author_sort	Yahaya, Ielda Suraya
title	The effectiveness of promotionals tools towards customer awareness for Biossentials Puri Spa, Melaka / Ielda Suraya Yahaya
title_short	The effectiveness of promotionals tools towards customer awareness for Biossentials Puri Spa, Melaka / Ielda Suraya Yahaya
title_full	The effectiveness of promotionals tools towards customer awareness for Biossentials Puri Spa, Melaka / Ielda Suraya Yahaya
title_fullStr	The effectiveness of promotionals tools towards customer awareness for Biossentials Puri Spa, Melaka / Ielda Suraya Yahaya
title_full_unstemmed	The effectiveness of promotionals tools towards customer awareness for Biossentials Puri Spa, Melaka / Ielda Suraya Yahaya
title_sort	effectiveness of promotionals tools towards customer awareness for biossentials puri spa, melaka / ielda suraya yahaya
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/19064/ http://ir.uitm.edu.my/id/eprint/19064/1/PPb_IELDA%20SURAYA%20YAHAYA%20BM%2009_5.pdf
first_indexed	2023-09-18T23:01:46Z
last_indexed	2023-09-18T23:01:46Z
_version_	1777418220367511552

The effectiveness of promotionals tools towards customer awareness for Biossentials Puri Spa, Melaka / Ielda Suraya Yahaya

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