Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin

The main purpose of the study is to examine the promotional tools that affect customerbased brand equity of Adabi brand. A total of 100 questionnaires have been distributed to customers of Adabi who reside in Selangor by using cluster sampling. The data was analyzed and the result showed that advert...

Full description

Bibliographic Details
Main Author:	Ismailuddin, Hazirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing
Online Access:	http://ir.uitm.edu.my/id/eprint/19055/ http://ir.uitm.edu.my/id/eprint/19055/1/PPb_HAZIRAH%20ISMAILUDDIN%20BM%2008_5.pdf

id	uitm-19055
recordtype	eprints
spelling	uitm-190552018-02-06T04:58:32Z http://ir.uitm.edu.my/id/eprint/19055/ Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin Ismailuddin, Hazirah Marketing The main purpose of the study is to examine the promotional tools that affect customerbased brand equity of Adabi brand. A total of 100 questionnaires have been distributed to customers of Adabi who reside in Selangor by using cluster sampling. The data was analyzed and the result showed that advertisement, free sample and sponsorship which are the promotional tool that Adabi customers in Selangor more familiar with do have significant relationship with customer-based brand equity. The strongest equity of Adabi brand is performance of Adabi brand besides the positive feeling of customers toward Adabi brand. Advertisement is resulted as the most influential tools that can change the brand equity beside another tool, free sample. Another finding is certain demographic factors do have significant relationship with customer-based brand equity which is age, working sector and monthly household income. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/19055/1/PPb_HAZIRAH%20ISMAILUDDIN%20BM%2008_5.pdf Ismailuddin, Hazirah (2008) Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing
spellingShingle	Marketing Ismailuddin, Hazirah Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin
description	The main purpose of the study is to examine the promotional tools that affect customerbased brand equity of Adabi brand. A total of 100 questionnaires have been distributed to customers of Adabi who reside in Selangor by using cluster sampling. The data was analyzed and the result showed that advertisement, free sample and sponsorship which are the promotional tool that Adabi customers in Selangor more familiar with do have significant relationship with customer-based brand equity. The strongest equity of Adabi brand is performance of Adabi brand besides the positive feeling of customers toward Adabi brand. Advertisement is resulted as the most influential tools that can change the brand equity beside another tool, free sample. Another finding is certain demographic factors do have significant relationship with customer-based brand equity which is age, working sector and monthly household income.
format	Student Project
author	Ismailuddin, Hazirah
author_facet	Ismailuddin, Hazirah
author_sort	Ismailuddin, Hazirah
title	Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin
title_short	Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin
title_full	Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin
title_fullStr	Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin
title_full_unstemmed	Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin
title_sort	promotional tools influence customerbased brand equity of adabi in selangor / hazirah ismailuddin
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/19055/ http://ir.uitm.edu.my/id/eprint/19055/1/PPb_HAZIRAH%20ISMAILUDDIN%20BM%2008_5.pdf
first_indexed	2023-09-18T23:01:44Z
last_indexed	2023-09-18T23:01:44Z
_version_	1777418219021139968

Promotional tools influence customerbased brand equity of Adabi in Selangor / Hazirah Ismailuddin

Similar Items