Abdullah, J. (2017). Revisiting exchange concept: A rationale for marketing mix in Islamic marketing / Johari Abdullah. Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam Campus.
Chicago Style (17th ed.) CitationAbdullah, Johari. Revisiting Exchange Concept: A Rationale for Marketing Mix in Islamic Marketing / Johari Abdullah. Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam Campus, 2017.
MLA (8th ed.) CitationAbdullah, Johari. Revisiting Exchange Concept: A Rationale for Marketing Mix in Islamic Marketing / Johari Abdullah. Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam Campus, 2017.
Warning: These citations may not always be 100% accurate.