Satisfaction of readers towards the characteristics of 'Perempuan' magazine / Azi Zulfira Abdul Rahim

The level of satisfaction is very important in any business settings, whether product or service businesses, In the publishing industry, keeping a customer satisfied is the utmost importance in order to maintain the number of readers and also to maintain profit. In this research, a study is made to...

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Bibliographic Details
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Consumer satisfaction Personnel management. Employment management
Online Access:	http://ir.uitm.edu.my/id/eprint/18981/ http://ir.uitm.edu.my/id/eprint/18981/1/PPb_AZI%20ZULFIRA%20ABDUL%20RAHIM%20BM%2008_5.pdf

id	uitm-18981
recordtype	eprints
spelling	uitm-189812018-01-30T09:18:14Z http://ir.uitm.edu.my/id/eprint/18981/ Satisfaction of readers towards the characteristics of 'Perempuan' magazine / Azi Zulfira Abdul Rahim Consumer satisfaction Personnel management. Employment management The level of satisfaction is very important in any business settings, whether product or service businesses, In the publishing industry, keeping a customer satisfied is the utmost importance in order to maintain the number of readers and also to maintain profit. In this research, a study is made to identify the level of satisfaction towards the characteristics of a magazine, in particular the 'Perempuan' magazine. For the purpose of this study, an exploratory research was employed. Also this research involves descriptive research, in order to identify the satisfaction level of readers of 'Perempuan' magazine. Non probability sampling has been used with a sample size of 31 respondents. As the survey instrument, questionnaires were distributed to the readers of the magazine. The data collected was generated using the SPSS (Statistical Package for the Social Science), and then the results are analyzed. The results attained were in form of frequency tables and reliability testing. The findings of this study conclude that the readers of 'Perempuan' magazine have only a moderate level of satisfaction towards the price and the layout and design of the magazine. Readers of 'Perempuan' however are satisfied with the contents of the magazine. The overall level of satisfaction towards the magazine is in a moderate level. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18981/1/PPb_AZI%20ZULFIRA%20ABDUL%20RAHIM%20BM%2008_5.pdf UNSPECIFIED (2008) Satisfaction of readers towards the characteristics of 'Perempuan' magazine / Azi Zulfira Abdul Rahim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction Personnel management. Employment management
spellingShingle	Consumer satisfaction Personnel management. Employment management Satisfaction of readers towards the characteristics of 'Perempuan' magazine / Azi Zulfira Abdul Rahim
description	The level of satisfaction is very important in any business settings, whether product or service businesses, In the publishing industry, keeping a customer satisfied is the utmost importance in order to maintain the number of readers and also to maintain profit. In this research, a study is made to identify the level of satisfaction towards the characteristics of a magazine, in particular the 'Perempuan' magazine. For the purpose of this study, an exploratory research was employed. Also this research involves descriptive research, in order to identify the satisfaction level of readers of 'Perempuan' magazine. Non probability sampling has been used with a sample size of 31 respondents. As the survey instrument, questionnaires were distributed to the readers of the magazine. The data collected was generated using the SPSS (Statistical Package for the Social Science), and then the results are analyzed. The results attained were in form of frequency tables and reliability testing. The findings of this study conclude that the readers of 'Perempuan' magazine have only a moderate level of satisfaction towards the price and the layout and design of the magazine. Readers of 'Perempuan' however are satisfied with the contents of the magazine. The overall level of satisfaction towards the magazine is in a moderate level.
format	Student Project
title	Satisfaction of readers towards the characteristics of 'Perempuan' magazine / Azi Zulfira Abdul Rahim
title_short	Satisfaction of readers towards the characteristics of 'Perempuan' magazine / Azi Zulfira Abdul Rahim
title_full	Satisfaction of readers towards the characteristics of 'Perempuan' magazine / Azi Zulfira Abdul Rahim
title_fullStr	Satisfaction of readers towards the characteristics of 'Perempuan' magazine / Azi Zulfira Abdul Rahim
title_full_unstemmed	Satisfaction of readers towards the characteristics of 'Perempuan' magazine / Azi Zulfira Abdul Rahim
title_sort	satisfaction of readers towards the characteristics of 'perempuan' magazine / azi zulfira abdul rahim
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/18981/ http://ir.uitm.edu.my/id/eprint/18981/1/PPb_AZI%20ZULFIRA%20ABDUL%20RAHIM%20BM%2008_5.pdf
first_indexed	2023-09-18T23:01:36Z
last_indexed	2023-09-18T23:01:36Z
_version_	1777418209870217216

Satisfaction of readers towards the characteristics of 'Perempuan' magazine / Azi Zulfira Abdul Rahim

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