The impact of service quality on customer satisfaction, a study on Tanjung Offshore Services / Alia Zafira Saleh
As market growth slows or as markets become more competitive and level of switching costs increase, firms are more likely to attempt to maintain their market share by focusing on retaining current customers. Service Quality has been advocated as an easier and more reliable source of customer satisfa...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2007
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18963/ http://ir.uitm.edu.my/id/eprint/18963/1/PPb_ALIA%20ZAFIRA%20SALEH%20BM%2007_5.pdf |