Predictors of fresh organic fruits and vegetables consumption through intention of consumption / Nur Hazwani Mohammad Azam

Since the environmental awareness is increasing among the consumers, most of them decide to change their food consumption pattern to organic food. This trend had caused a lot of research and studies to be conducted to further understand the underlying factors that can lead to the behaviour. Theory o...

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Main Author:	Mohammad Azam, Nur Hazwani
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Marketing
Online Access:	http://ir.uitm.edu.my/id/eprint/18765/ http://ir.uitm.edu.my/id/eprint/18765/1/TM_NUR%20HAZWANI%20MOHAMMAD%20AZAM%20AT%2016_5.pdf

id	uitm-18765
recordtype	eprints
spelling	uitm-187652018-01-22T01:54:03Z http://ir.uitm.edu.my/id/eprint/18765/ Predictors of fresh organic fruits and vegetables consumption through intention of consumption / Nur Hazwani Mohammad Azam Mohammad Azam, Nur Hazwani Marketing Since the environmental awareness is increasing among the consumers, most of them decide to change their food consumption pattern to organic food. This trend had caused a lot of research and studies to be conducted to further understand the underlying factors that can lead to the behaviour. Theory of Planned Behaviour is a famous framework that had been used by researchers to understand factors that influence the intention and actual behaviour of organic consumption. There are also other factors that influence the intention and actual behaviour of organic consumption apart from the three main variables in Theory of Planned Behaviour (attitude, subjective norm and perceived behavioural control). This study applied the Theory of Planned Behaviour and added other independent variables (health awareness and personal norm) to find out the main factors that can predict the intention to consume fresh organic fruits and vegetables of the respondents who never consumed fresh organic fruits and vegetables before. It is found out that two independent variables from Theory of Planned Behaviour, subjective norm and perceived behavioural control are significantly influence the intention to consume fresh organic fruits and vegetables. One of the added variables, personal norm that represent environmental awareness is also found significant. It shows that the Theory of Planned Behaviour can be improved by adding personal norm to predict the intention to consume fresh organic fruits and vegetables among the consumers who never consumed fresh organic fruits and vegetables before. 2016 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18765/1/TM_NUR%20HAZWANI%20MOHAMMAD%20AZAM%20AT%2016_5.pdf Mohammad Azam, Nur Hazwani (2016) Predictors of fresh organic fruits and vegetables consumption through intention of consumption / Nur Hazwani Mohammad Azam. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing
spellingShingle	Marketing Mohammad Azam, Nur Hazwani Predictors of fresh organic fruits and vegetables consumption through intention of consumption / Nur Hazwani Mohammad Azam
description	Since the environmental awareness is increasing among the consumers, most of them decide to change their food consumption pattern to organic food. This trend had caused a lot of research and studies to be conducted to further understand the underlying factors that can lead to the behaviour. Theory of Planned Behaviour is a famous framework that had been used by researchers to understand factors that influence the intention and actual behaviour of organic consumption. There are also other factors that influence the intention and actual behaviour of organic consumption apart from the three main variables in Theory of Planned Behaviour (attitude, subjective norm and perceived behavioural control). This study applied the Theory of Planned Behaviour and added other independent variables (health awareness and personal norm) to find out the main factors that can predict the intention to consume fresh organic fruits and vegetables of the respondents who never consumed fresh organic fruits and vegetables before. It is found out that two independent variables from Theory of Planned Behaviour, subjective norm and perceived behavioural control are significantly influence the intention to consume fresh organic fruits and vegetables. One of the added variables, personal norm that represent environmental awareness is also found significant. It shows that the Theory of Planned Behaviour can be improved by adding personal norm to predict the intention to consume fresh organic fruits and vegetables among the consumers who never consumed fresh organic fruits and vegetables before.
format	Thesis
author	Mohammad Azam, Nur Hazwani
author_facet	Mohammad Azam, Nur Hazwani
author_sort	Mohammad Azam, Nur Hazwani
title	Predictors of fresh organic fruits and vegetables consumption through intention of consumption / Nur Hazwani Mohammad Azam
title_short	Predictors of fresh organic fruits and vegetables consumption through intention of consumption / Nur Hazwani Mohammad Azam
title_full	Predictors of fresh organic fruits and vegetables consumption through intention of consumption / Nur Hazwani Mohammad Azam
title_fullStr	Predictors of fresh organic fruits and vegetables consumption through intention of consumption / Nur Hazwani Mohammad Azam
title_full_unstemmed	Predictors of fresh organic fruits and vegetables consumption through intention of consumption / Nur Hazwani Mohammad Azam
title_sort	predictors of fresh organic fruits and vegetables consumption through intention of consumption / nur hazwani mohammad azam
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/18765/ http://ir.uitm.edu.my/id/eprint/18765/1/TM_NUR%20HAZWANI%20MOHAMMAD%20AZAM%20AT%2016_5.pdf
first_indexed	2023-09-18T23:01:10Z
last_indexed	2023-09-18T23:01:10Z
_version_	1777418182980534272

Predictors of fresh organic fruits and vegetables consumption through intention of consumption / Nur Hazwani Mohammad Azam

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