A study on the effectiveness of promotional tools by Persatuan Pengguna Islam Malaysia to create public awareness / Suretmi Sudirman
Promotion is very important to the organization whether it is profit or non-profit organization. This is because a good promotion may promise a good feedback from public and also the potential members towards the services that they offered to public especially for Muslims. This study focuses on &quo...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18619/ http://ir.uitm.edu.my/id/eprint/18619/1/PPb_SURETMI%20SUDIRMAN%20BM%2009_5.pdf |