A study on the effectiveness of promotional tools by Persatuan Pengguna Islam Malaysia to create public awareness / Suretmi Sudirman

Promotion is very important to the organization whether it is profit or non-profit organization. This is because a good promotion may promise a good feedback from public and also the potential members towards the services that they offered to public especially for Muslims. This study focuses on &quo...

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Bibliographic Details
Main Author:	Sudirman, Suretmi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Online Access:	http://ir.uitm.edu.my/id/eprint/18619/ http://ir.uitm.edu.my/id/eprint/18619/1/PPb_SURETMI%20SUDIRMAN%20BM%2009_5.pdf

id	uitm-18619
recordtype	eprints
spelling	uitm-186192018-01-14T07:52:50Z http://ir.uitm.edu.my/id/eprint/18619/ A study on the effectiveness of promotional tools by Persatuan Pengguna Islam Malaysia to create public awareness / Suretmi Sudirman Sudirman, Suretmi Promotion is very important to the organization whether it is profit or non-profit organization. This is because a good promotion may promise a good feedback from public and also the potential members towards the services that they offered to public especially for Muslims. This study focuses on "The Effectiveness of Promotional Tools by Persatuan Pengguna Islam Malaysia (PPIM) to Create Public Awareness". The objective is to determine the promotion tools that have given the greatest exposure to PPIM and also to establish the relationship between promotional mix and the effectiveness of promotional tools that had been implemented by PPIM. The sampling technique that has been used was the non probability sampling where 50 respondents were choose by the researcher using simple random sampling from PPIM database to answer the questionnaires. Besides that, correlation was conducted to determine the correlation between the promotional mix and the effectiveness of promotional tools. Findings in the study showed that advertising has given the big impact to PPIM and it is the most effective promotional tools. Meanwhile, the result shows that personal selling is the ineffective promotional tools. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18619/1/PPb_SURETMI%20SUDIRMAN%20BM%2009_5.pdf Sudirman, Suretmi (2009) A study on the effectiveness of promotional tools by Persatuan Pengguna Islam Malaysia to create public awareness / Suretmi Sudirman. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	Promotion is very important to the organization whether it is profit or non-profit organization. This is because a good promotion may promise a good feedback from public and also the potential members towards the services that they offered to public especially for Muslims. This study focuses on "The Effectiveness of Promotional Tools by Persatuan Pengguna Islam Malaysia (PPIM) to Create Public Awareness". The objective is to determine the promotion tools that have given the greatest exposure to PPIM and also to establish the relationship between promotional mix and the effectiveness of promotional tools that had been implemented by PPIM. The sampling technique that has been used was the non probability sampling where 50 respondents were choose by the researcher using simple random sampling from PPIM database to answer the questionnaires. Besides that, correlation was conducted to determine the correlation between the promotional mix and the effectiveness of promotional tools. Findings in the study showed that advertising has given the big impact to PPIM and it is the most effective promotional tools. Meanwhile, the result shows that personal selling is the ineffective promotional tools.
format	Student Project
author	Sudirman, Suretmi
spellingShingle	Sudirman, Suretmi A study on the effectiveness of promotional tools by Persatuan Pengguna Islam Malaysia to create public awareness / Suretmi Sudirman
author_facet	Sudirman, Suretmi
author_sort	Sudirman, Suretmi
title	A study on the effectiveness of promotional tools by Persatuan Pengguna Islam Malaysia to create public awareness / Suretmi Sudirman
title_short	A study on the effectiveness of promotional tools by Persatuan Pengguna Islam Malaysia to create public awareness / Suretmi Sudirman
title_full	A study on the effectiveness of promotional tools by Persatuan Pengguna Islam Malaysia to create public awareness / Suretmi Sudirman
title_fullStr	A study on the effectiveness of promotional tools by Persatuan Pengguna Islam Malaysia to create public awareness / Suretmi Sudirman
title_full_unstemmed	A study on the effectiveness of promotional tools by Persatuan Pengguna Islam Malaysia to create public awareness / Suretmi Sudirman
title_sort	study on the effectiveness of promotional tools by persatuan pengguna islam malaysia to create public awareness / suretmi sudirman
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/18619/ http://ir.uitm.edu.my/id/eprint/18619/1/PPb_SURETMI%20SUDIRMAN%20BM%2009_5.pdf
first_indexed	2023-09-18T23:00:56Z
last_indexed	2023-09-18T23:00:56Z
_version_	1777418168363384832

A study on the effectiveness of promotional tools by Persatuan Pengguna Islam Malaysia to create public awareness / Suretmi Sudirman

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